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6.5 million Coca Cola cans to sport Sachin Tendulkar
Beverage giant Coca Cola is printing the cricketing legend's pictures along with statistics of his select 100 centuries on about 6.5 million cans of its coke brand to celebrate Sachin Tendulkar's 100th international century, which is being eagerly awaited

ONE DOES not know whether the Little Master Sachin Tendulkar will get the highest dignitary civilian award of the nation the Bharat Ratna or not but the iconic cricketer is all set to be honoured with a unique sort of recognition by, which no Indian sport personality has been honoured till yet.
 
The Atlanta based coca drink giant, the Coca Cola company, which is known for its mysterious drink formula is all set to pay a special and unique tribute to Sachin Tendulkar, who is just one century short of becoming the first batsman to score 100 international centuries.
 
For this special occasion, the world’s largest beverage has planned to launch some 6.5 million special Coca-Cola cans with pictures of the master blaster.
 
Coca Cola is printing the cricketing legend’s pictures along with statistics of his select 100 centuries on about 6.5 million cans on their drink to celebrate Sachin’s 100th international century, which everyone expects in England, where India will play four tests and five one-day international starting on Thursday.
 
The cans will be rolled out in the market very soon. This is the first time when any celebrity will figure on packs of any Coke beverage in India although across some European countries, celebrities have been featured on the beverage packs.
 
Interestingly, Sachin himself picked his best nine centuries to be printed on the Coke cans where as his 100th century, whenever it comes will be his number ten century, which will be printed on approximately six and a half lakh cans with the details of his 100th century. Few among the some of his picked centuries are his century number 3 in which scored 114 runs against Australia, century number 30 in which he scored 143 runs against mighty Australian and century number 93 in which he scored mammoth 200 runs against South Africa.
 
The beverage giant might have been repenting that why didn’t they endorse Sachin Tendulkar before the Cricket World Cup 2011, won by Team India. By not doing so, they have certainly missed a golden chance to leverage their association with the Master Blaster. But this move will help the cola company to make the most of its Rs 12-15 crore endorsements deal with Tendulkar signed early this year.
 
When on 21st July, India will start playing its first Test of the series of 4 Tests against the host country England; the 1.3 billion Indians will wait for the moment when Little Master will complete his 100th international century of his career. It’s uncertain when will it will come but it’s sure that Sachin will make it, sooner or later.
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