82% of Business Owners See the Benefits of Blogging
In a recent study, both small and large business owners expressed their interest in starting a corporate blog, but did not have the internal resources to dedicate to blogging.
San Diego, California, December 3, 2009 – A recent study conducted by Communicate Better, Inc. found that most website owners understand the power of a company blog, but do not have time or resources to manage one.
“As competition for placement in search engine results becomes fiercer, we have seen many of our clients add corporate blogs to their websites. A large majority of our clients prefer ‘outsourcing’ their blogs to us, wherein we manage both the blog article writing and publication process,” explained Grace Chen, the Senior Editor of Communicate Better.
Saving companies both time and human resources, Communicate Better’s Dedicated Blog Management Package includes the daily composition and publication of timely articles. The content writing is specifically tailored to each client’s target audience and branding strategy and incorporates both SEO and linkbait techniques.
“We wanted to publish a blog, but simply didn’t have the time or expertise to manage one. Communicate Better’s blog management package suited our needs perfectly, as we were looking for a completely hands-free process. Since we contracted our blog to Communicate Better’s writing services, we’ve seen a significant jump in traffic and an increase in sales,” stated Sara Shon, VP of Marketing for a leading retail website.
The study analyzed both small and large enterprises across a variety of industries, including retail, real estate, technology, health, web hosting, and B2B services. Regardless of the industry or size of the business, the majority of respondents all appreciated the value of blogging, but desired a more time-effective approach to incorporating one into their existing websites.
“We wanted to publish a blog, but simply didn’t have the time or expertise to manage one. Communicate Better’s blog management package suited our needs perfectly, as we were looking for a completely hands-free process. Since we contracted our blog to Communicate Better’s writing services, we’ve seen a significant jump in traffic and an increase in sales,” stated Sara Shon, VP of Marketing for a leading retail website.
The study analyzed both small and large enterprises across a variety of industries, including retail, real estate, technology, health, web hosting, and B2B services. Regardless of the industry or size of the business, the majority of respondents all appreciated the value of blogging, but desired a more time-effective approach to incorporating one into their existing websites.
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