Localization: Producers should not behave like evangelists and should not try beyond a point to convert consumers by their products. Producers should be sellers of products and not those of ideologies. They should try to sell products adapted to locals’ conditions; as the culture demands and in their language etc. Sure, there are global products too. Consumers, in turn, should not blindly accept Anglicization and Westernization. In this high awareness era they should try to preserve their culture too.
Recognition: Consumers should recognize which products are the products of the West. This is certainly true for secondary and tertiary producer nations’ consumers who mistake almost all products to be theirs. In order to earn profits, it becomes essential for the producers to label the products as local products but they should largely avoid such things. Consumers should understand that ‘quantum jumps’ are not allowed as far as civilizations are concerned: that nobody yield space to others on its own. While investment is mutually beneficial it does not mean that consumers in secondary, tertiary producing nations have made all Western products as theirs by consuming and by working for the Western companies.
Literacy: Producers should not promote what should be called as the second stage of illiteracy; illiteracy of elites spreading through mobile and internet. This is possible only when people are duped to believe in earth becoming a global village and all ‘free’ and ‘powerful’ people having voting options on as many issues as they like. Consumers on their hand should understand differences and distinctions themselves. They need to have strong memory and good analytical skill. Nationalism should not make people blind.
Inflation: Consumption inflates the whole world; both people and state. This is particularly true for the rest. The profitability cannot be sustained for long without maintaining a sustainable amount of inflation; both economic and non-economic. The globalization does not only mean expansion of Western economies, it also means homogenization of price and life-style in which all will not be beneficiary. But homogenization is not possible without inflating the economy. The fact is that such desire is maximal among the non-Westerners. For inflation there is no clue except that investors and the host governments should constantly burst the bubbles. Failing which the economic cycles could lead to more bursts and booms in a particular period. Such could endanger the stability and peace in the world.
Maintaining the wish and updating: Global growth requires that the people all around the globe continue to maintain the wish to consume: this should be as true for the Westerners as it should be for others. But keeping such wish requires good politics and good economic policies. On their part, producers should continue to innovate and provide better lifestyle at affordable price but they should also target making premium products and creating consistent technologies. This is how ‘great’ shifts are maintained and some products are eliminated from markets making growth absolute many times. Producers should not become monopolistic and should believe in competition and in hidden hands of markets. People should update their ids, libidos and egos with time as this is the only defense available to them to keep pace with the change.
Understanding the difference: Producers should understand that not all people are the same. Even the botanical and zoological evolutions are different for different people in different regions. Psychological evolution is obviously different for different societies. Not all people are at the same stage of consciousness and therefore, are at their threshold time to respond to newer realities would be different. Before proposing universality, the investors should ponder whether humans’ senses would converge with time or diverge. If they diverge, as is more likely the case without some human efforts towards changing senses to make them converge, the proposed universality would fail.
Consumer on their part should understand that the non-Westerners among them as a group can never become like Westerners. Again, may be earth scientists develop technologies to make people fairer and more intelligent by surgery or medicinal therapy or by both. But then at least the Whites would become superhuman. Imported arguments should be scaled to the reality of the nations and regions.
Understanding laws: In this increasingly connected world the governments, particularly those in the Rest, are finding it difficult to preach their people. Therefore, the people should understand laws themselves. First of all they need to understand that inequalities, asymmetries, differences and distinctions are going to increase with time in a growing world. The edge would always be maintained. Rich would become richer, powerful more powerful, beautiful more beautiful, etc.
That should be commonsense if it is agreed that government is not a big contributor in bringing prosperity. Instead it is the private hands. The governments could make laws, supervise regulation and create opportunities for a better economic environment. But in the West it is mostly not a producer. If private hands bring prosperity and all benefit, it is but obvious that the rich would benefit maximum.
All need to understand that investors always look for profits when investing. They may have some non-economic expectations but mostly they look for profitability. It is wrong to put too many conditions on investors. All need to understand that in case of failure of joint-ventures products would belong to parent companies. The Westerners, particularly Americans, need to understand that the whole world does not belong to them nor will ever be - that their influence has limits. They should understand that politics is above law as it is the politicians who mostly write laws of a nation-state. Therefore, what law cannot do politics can.
If producers and consumers both understand that a symbiotic relationship among them is more fruitful than conflicting and both understand their limits to influence each other, then the world could see more peace and stability. It should be noted that self-interests should dominate more than ideologies and that is required for more consuming world. But all need to understand that consumers cannot beat producers by consuming their products neither the fundamental high hierarchy changes in the global politics because of that.
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