A glass of wine is now in choice list of guzzlers

30 November, 2012

'One cannot compare wine with other spirits, it's matchless. One has to love wine to enjoy it,' remarked Sovna Puri, Deputy General Manager, Marketing, Head-Tasting and Training, Sula Vineyards, about her company's products. Sovna was interacting with the media, talking about the various aspects of Sula Vineyards and its famous wines.

A YOUNG lady and wine expert hailing from Nagpur, Sovna was in the city to spend holidays. She had a lot to share about wines. Her enthusiasm about wine marketing and tasting in the city was reflecting Orange City's positive approach towards acceptance of wine trend.

"It is true that blended whiskey, whiskey and brandy have a great dominance over Indian palate. But I can see a change since last 5 to 7 years. Wine has started making a foothold in the market, earning space in people's choice list," Sovna said. About the acceptance of wine in India the young lady credited globalisation for popularising wine trend in India when many international firms invested in this business.

Sovna said Nagpur had given a mixed response to the wine trend. "I had trained some wine clubs and societies in last few years here. But certainly the city has shown great interest in all types of wines," she said. Sula vineyards is India's most famous vineyards and is spreading awareness about wine. We conduct many wine training sessions for tastings for hotel staff and guests in various restaurants of the city. In Nagpur too we have conducted many such sessions in different hotels," Sovna added.

Elaborating about the sessions Sovna said they make people aware of the types, varieties, tastes and methods of wine. "There are red, white and sparkling wines. Indians prefer fruity and sweet wines. Everyone of us has a different taste but one this is sure that wine has been picked up in the choice list of connoisseurs," Sovna said. "A matured palate can state quality and elegance of wine, one just have to spend some time with this bottled beauty," she exclaimed.

Here are some interesting information about Indian wines:

Japan is the biggest export country for Indian wines.

- Sula Sauvignon Blanc is highest exported wine of Sula Vineyards, India.

- Rasa (Red Wine), Brut Rose (Sparkling wine), Dindori Reserva Viognier (White Wine), Sula Sauvignon Blanc (White Wine), Dindori Reserva Shiraz are top five brands of Sula.

- While enjoying wine with food, one should take care that food does not overpower the wine and vice-versa.

- Sula does not grow Chardonnay (White grape variety) because it does not match the quality.