A hairy Movember comes to a close
PR Works, based in Kingston, MA, raises more than $900 for Movember fundraiser for prostate cancer research.
WHEN BUSINESS owners say “it’s been a little hairy lately”, typically that’s a reference to workload or the frenetic pace of taking care of business. In the case of PR Works, a marketing/public relations firm based in Kingston, Massachusetts, it refers to the efforts of Principal Steve Dubin and Account Manager Joe D’Eramo to grow moustaches and raise money as part of Movember, an international fundraiser for prostate cancer awareness. The duo raised $ 910 for the cause. Movember involves men growing a “mo” or moustache during the month of November as a rallying point for raising funds and awareness for prostate cancer health and other men’s cancer-related issues via Prostate Cancer Foundation and LIVESTRONG. In addition to collecting funds, Dubin and D’Eramo have also spread the word about this worthy cause by posting regular updates on the company’s blog and Facebook pages.
“It’s been a fun fundraiser and besides increasing my awareness of prostate cancer and other male-related cancers, it increased my awareness of the number of friends and colleagues who have had prostate cancer and beat it,” said Dubin.
According to the Movember website:
• One in six men will be diagnosed with prostate cancer in their lifetime.
• A man is diagnosed with prostate cancer every 2.2 minutes.
• One in two men will be diagnosed with cancer in their lifetime.
• 24 percent of men are less likely to go the doctor compared to women.
“Steve and I had a little side wager about how whoever raised the least amount of money would have to keep the mustache for another month. I guess that’s me as Steve raised $550 out of the $910,” said D’Eramo. “Still, if you look at the before and after shots on our Facebook page, clearly I can grow the better mustache.”
In 2010, Movember generated $80.7 million globally, $38.4 million in the US. Eighty three percent of the funds were allocated to programs supporting prostate cancer and other cancers affecting men. Seventy percent of that went to Movember’s men’s health partners, the Prostate Cancer Foundation (35%) and LIVESTRONG (35%) and 13% funded Movember’s awareness and education program.
 | Previous Post |
Login
 Login through Social ID
|
Not finding what you are looking for? Search here.
