A television channel for the kennel
Strange are the ways of entertainment industry. During the last two decades the TV industry has flourished tremendously. There is a fierce competition among TV channels in India and abroad to increase the number of viewers through innovations in creativity, content and presentation. From food to fashion, music to movies, reality to rare shows, sports to spiritual discourses, news to adventure and many more programs like daily soaps, these channels are equipped with entertainment masala for all age groups.
A FEW channels have gone the ‘exclusive way’ to establish their own identity. Watching TV has become viewer’s choice. These channels are running a rat race to increase their TRPs so as to carve a niche in the entertainment
In California, recently a TV channel was launched exclusively for pet dogs. Now the stay-at-home dogs or the lonely pets will be taken care of by this channel to entertain these quadrupeds. New Gen Dogs will not be confined to simply barking or yawning while the owner is away but through this exclusive channel the pets are likely to wag their tails happily. Colors, camera, angle and soundtrack with befitting contents might be a difficult task for this channel to adjust but soon these will come to know the ratings of their program when owners would feel proud to know the likes of their pets.
Presumably, commercials will also follow and no wonders these lonely creatures and man’s best friends may start liking something differently.
Surely now the German shepherd, Beagle, Golden retriever, Doberman, Labrador and our own pug (Vodaphone, May I help you) are going to be entertained immensely and gainfully.