Realising the fact that speakers of mother tongue- Kannada are becoming lesser day by day, a 40 years old pharmacist P Umasshanker in Egipura of Koramangala, finally came out with this noble idea- 'Speak Kannada and get one per cent extra discount'.
“SPEAK KANNADA and get ten per cent extra discount”. It is a unique way adopted by a pharmacist to teach/promote his own mother tonguel. Realising the fact that speakers of mother tongue- Kannada are becoming lesser day by day, a 40 years old pharmacist P Umasshanker, owner of Dr Medicals Pharmacy and polyclinic at Egipura of Koramangala, finally came out with this noble idea.
He is offering 10 per cent special discount on MRP for all medicines for people, who speaks the local language- Kannada gets extra one per cent more discount as bonus. His motive is simple, ‘live in Rome, behave like Romans’. Bangalore is growing faster and gradually the Kannada speaking people are becoming lesser in number.
He has also installed simple Kannada speaking guidelines in his shop so that the customers can have an easy communication or understanding with the sales boys. He is also promoting his mother language with books to learn the local languages. This unique effort by P Umasshanker immediately caught the eyes of local news/media channels and attracted a large crowd from all over Bangalore city. At least someone has taken a step ahead to promote and safe his own existence in his own soil.