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A web tool in offing to facilitate business for MSMEs
A good news for micro, small and medium enterprises (MSMEs) that they are going to be offered an online tool to reach out to prospective customers. It will help them in marketing their products to public sector units. Moreover, it will facilitate information sharing with regard to the requirements of the PSUs and the capabilities of the MSMEs.

Today, the MSME Development Institute (MSMEDI) will launch a web tool in Chennai. This web tool will match the product line of the enterprises with the requirements of the PSUs and send alerts to the MSMEs as reported by The Hindu.

A dedicated website msmeconnect.com is also going to be launched today, where MSMEs are offered to register their products (components and spare parts) that they produce. On this same website PSUs can also list what they require.

A code will be allotted for each category of components registered on the website. The web tool will match the codes of the components specified by the buyers and the sellers and send text message to the MSMEs. Thus enabling them to get in touch with the PSU and will follow-up on the requirement. 

200 MSMEs are expected to register on the website in a couple of months and about 10 PSUs in four or five months. The tool has been developed by the institute and soon the MSMEs can start updating the data from their units.

More than this, the institute is identifying new industrial verticals for its cluster programmes. Critical sector MSMEs such as defence related and disaster management systems manufacturing can be developed through cluster projects.

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Vibhav Kant Upadhyay
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