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Aamir Khan likely to be brand ambassador of `drought-free Maharashtra' mission
It's not even a month when actor Aamir Khan was ousted as the brand ambassador of Incredible India campaign, apparently due to his comment on alleged rise in 'intolerance,' in the country. But, in a major shift, the Maharashtra government lead by Bharatiya Janata Party (BJP) is likely to rope in the 'Bollywood Perfectionist' as the mascot of its 'drought-free Maharashtra' mission.

As per the reports, the Maharashtra government has aprroached the actor for the initiative and Aamir has responded positively. Notably, Aamir was among the invited guests of the government in the 'Make in India' week celebrated in Mumbai. The actor was present at the event along with Prime Minister Narendra Modi and Maharashtra Chief Minister Devendra Fadnavis.

'Drought-free-Maharashtra' is an initiative by the state government that aims to aid farmers of Maharashtra. Named as 'Jalyukt Shivar Abhiyan', the initiative has a purpose to make Maharashtra drought-free by 2019. According to the state government officials, with more than 3200 farmer deaths in the past year, it is important to encourage such projects on a wide platform.

With the initiative, the Government wants to change the 25,000 drought-prone villages of Maharashtra into drought-free. To save water for the drier seasons, the water conversation schemes will be launched.

Besides, by donating Rs.11 lakh to Chief Minister's Relief Fund, Aamir Khan too had expressed solidarity with farmers of the state earlier.

Khan was at the center of a controversy over his comments on allegedly rising intolerance in the country last year. He attracted backlash when he said that he had been "alarmed" by a number of incidents. He also said that he and his wife considered moving out of India due to huge "insecurity" and "fear."

While responding on his ouster Aamir Khan had said, "It is the prerogative of the government to decide whether they need a brand ambassador for any campaign, and if so, who that ambassador should be. I respect the decision of the government to discontinue with my services."

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