TATA SKY had roped in Aamir Khan as their brand ambassador. He will be on air with new advertisement where he plays a double role of a ‘bride and a groom’. He enacts a discussion between bride and groom on honeymoon night wherein both are played by him. One half of Aamir is dressed in a pink salwar-kameez and dupatta plays a Punjabi girl, while the other half in a blue sherwani with moustache. Aamir as always is different. This is going to be a part of campaign that encapsulates television, print, outdoor and radio along with on-ground activities and marketing on a digital platform.