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Abhishek Bachchan is the new face for Hindustan Times campaign
Abhishek Bachchan, who was last seen in Bol Bachchan has taken a keen interest in the social initiative 'You Read, They Learn' undertaken by Hindustan Times group. He has been signed as the face of the campaign. Gautam Gambhir was the face of the initiative and now Junior Bachchan would be joining the group as well.

As reported by Business Line, Bachchan is extremely happy with his place in the initiative and says, “I am extremely proud to be associated with this initiative. I have been blessed and fortunate.”

The actor adds, “ And I look forward to encourage people across the country to help equip these underprivileged children, who are fighting a battle every day of their lives, with the most powerful tool of education.”

Partnered with Child Rights and You (CRY) and Pratham, this initiative urges people to read Hindustan Times and sponsor a child by just paying the amount of the newspaper. Launched for a year, this campaign is getting popular by the day and now that Abhishek Bachchan has decided to join in, it would have a greater appeal.

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