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Activ8-3D celebrate's success Of Coca Cola projects
Activ8-3D is celebrating the success of their latest 3D-event with world soft drinks leader, Coca-Cola. Working in collaboration with global agency McCann Erickson, activ8-3D is the first ever company to bring 3D-video display
EXCUTED AT the end of January in Prague, the project saw activ8-3D delivering a truly spectacular 3D display to over 800 senior executives in both the Czech Republic and Slovakia on behalf of Coca Cola.

Activ8-3D’s Executive Director, Simon Humphreys, said, “Coca Cola’s production agency worked very closely with us all here at activ8 and using our AutoCAD drawings, a massive stage was created measuring a staggering 25m wide, 10m deep, and 8m high. The show itself left the audience in total awe, and successfully tracked the world famous brand throughout the ages, from its very early days being sold in local pharmacies, to becoming one of the world’s truly iconic brands, and the undisputed world leader in soft drinks.”

Filmed in full HD and on location in a studio in Bratislava, the holographic images created  portrayed senior executives of the Coca-Cola Company ‘beamed-in’ as a virtual 3D-video holograms to deliver keynote speeches and power-point presentations. The cutting edge 3D-animation and post production work was created by activ8-3D in the UK, and included virtual humans, time travel machines, virtual clocks, 3D-coke bottles and 3D-interactive presentations. Michal Blasko a senior executive from Coca-Cola (and one of the 3D-virtual presenters) commented on the project’s success to Simon Humphreys saying “well we were all nervous and not sure that you could pull this off in time as we gave you only three weeks, but talking to my colleagues we believe that you have delivered us the best sales conference ever! So what are going to do for us next year!”

The activ8-3D team certainly embraced Coca-Cola’s after show party which was held at The Retro Club near the Old Square in Prague. Part of festivities involved tequila shots followed by a “Bucking Bronco” competition. “Coca Cola certainly know how to throw a party, although I’m not sure about all this horseplay!” commented activ8-3D’s creative director, Paul Andrews.

Humphreys added, “Despite working 18 hours a day for nearly three weeks to pull this off, the whole project was a huge success and our creative team is already busy working on new innovative 3D-ideas for Coca Cola’s next event in 2010. It was a great experience for us all here at activ8-3D and just goes to show that we can execute fast turnarounds for even the biggest brands.”




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