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Advertisements: Taking control of our lives
Advertisements are not just for promotion or to increase the sales, they overpower our thoughts and actions. They, instead of us have taken control of our lives, our lifestyle and our money. Advertisements are nothing, but a sham.
MUCH OF the television's time slots are occupied by the unending advertisements and the same is true for newspapers. If, on any day, we sit and tear down the advertisements from the newspaper, the newspaper may shrink to nothing. Moreover, advertisements create a sense in us that whatever we have at present that is not of any use. More than 2000 advertisements (through TV, radio, newspapers, hoardings, billboards) a day are bombarded on us which claim that our attires, our hair, our colour, our vehicle, our food, and ourselves are not up to the mark.

Advertisement creates a perceived obsolesce of the products which we are already using. If we are dark complexioned, a sense of inferiority is created in us and it is shown to us that only fair and good looking people can survive. This is just for selling their fairness creams to us. You talk of racist attacks on Indians in Australia and other countries, but why get blind eyes to these racist advertisements. Most of the advertisements focus on children because children are the most vulnerable of the lot.
 
With gimmicks like free toys, stickers, etc, they tend to attract kids and sow a seed of greed in their little hearts. Once, an ad-maker said, "If any product is shown to a child and isn't allowed to buy it, he will throw themselves on the floor, stamp his feet and cry. You can’t get a reaction like that out of an adult." A myth is created in our minds that milk powders can instill growth related factors in a child's body.
 
It is totally a false statement. Height is dependent on internal hormones and hereditary phenomenon. It is irrelevant to show kids in the advertisement promoting products which have no use to children. What is the purpose then, showing kids in advertisements of electronic products, insurance, detergents, car etc? Just to push them into the fire of consumerism.

If we notice, advertisements of television, refrigerator, or any fast moving consumer goods shows just a nuclear family happily endorsing the brand. A joint family is rarely shown in the advertisements. The only reason behind this is to break more families and convert them into nuclear families; because, when it is a joint family, you just need one TV, one kitchen, one fridge and everything just one. But when the family breaks apart, the demand of those products multiply depending upon the number of parts the family gets break into. When a famous TV brand was launched in India years ago, its tagline said 'Neighbours' envy, owner's pride', just means instilling hatred and jealousy among the neighbours.

A cold drink advertisement compares that pesticidal product with mother's food. It is the worst that can ever happen. Everyday, 150 to 200 crore litre of water is wasted in India just to make these cold drinks. And we are happy showing it to people that ‘it is a style statement boss’. No! it isn’t. Ad-makers try to touch the chord with the consumers by playing with the emotions and greed. We better not give in to the gimmicks of advertisement and be content with the less materialistic environment.

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