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After hitting online stores, now political fever hitting sweet shops
After political fever in online stores as they were selling off political 'items', sweet makers of Kolkata have started making poll sweets. Seems like general elections are boosting the confectionery business as all parties have been purchasing sweets in bulk during polls to garner voters' support.

The sweet makers are busy in making sweets like 'Nirbachoni Mishti' , the oldest sweets like 'Sandesh' and also designing the 'victory sweets'. Sweet makers are concentrating more on symbols of candidates and their parties while making sweets.

'Sandesh', a typical Bengali sweet with the word of 'Joyee Hao' (be victorious) coated with cottage cheese has been made by old sweet makers. Special counters have also been created for these sweets. However, curious patrons and party workers have already started buying them.

There was a time when people show their fondness toward any of party by wearing those bands, scarfs, t-shirt etc. in which logo of party had been engraved and now people are opting for another direction and has modernised the campaigning.


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Vibhav Kant Upadhyay
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