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Aircel and ASKME's tie-up to empower SME sector
There are 48 million SMEs in India and account 8% contribution to economy's GDP. The sector has a huge market potential. Aircel, one of the leading mobile service providers in India and ASKME a local discovery platform entered into unique partnership to provide Pay per lead generation plan through an operating billing system to help SMEs to address their biggest challenge of upfront investment for increasing business, as reported by India Blooms.

ASKME will promote the registered SMEs through its various channels and Aircel will offer easy lead payment solutions on SME prepaid or postpaid connections, under this partnership. The partnership will also offer registered SMEs to enjoy the benefits of premium presence across mediums with quality lead generation and the flexibility to activate and deactivate the service.

Anupam Vasudev, Chief Marketing Officer, Aircel said, “Aircel is delighted to be the first telecom operator to provide operator billing solution to the ever growing SME segment.”

Through this partnership with ASKME, we plan to enhabce our enterprise business and offer the segment to grow their business through easy lead payment solutions. This partnership is an excellent amalgamation of ASKME's robust reach in the SME segment and Aircel's innovative offerings in the marketplace, Vasudev added.

Jaspreet Bindra, CEO, Getit Infomedia commented, “this is a first of its kind partnership in India wherein a telco and an online business have come together to tap the SME market”.

We bring in over a decade of experience of working with SMEs and working with Aircel would definitely help us further enhance it, Bindra stated.

“Under this partnership, we aim to cover the untapped SMEs through this unique model which has been customised keeping in mind the requirements of Indian SMEs. We hope the Pay per lead model will ensure a fair revenue model for SMEs and create a trusted business ecosystem,”Bindra added.

To get local search information of various sectors like hospitality, real estate, automotive services, furniture and furnishing, apparel etc. customers can just dial toll free number 54422 or log on to askme.com.




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