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Aishwarya Rai's racist ad: Kalyan Jewellers withdraws it after controversy erupts
In the wake of the controversy related to a print advertisement, featuring Aishwarya Rai Bachchan, renowned jewellery company Kalyan Jewellers have decided to withdraw their campaign. The controversy erupted after the campaign was described as 'racist' in nature. The company while issuing an apology via their official Facebook page said that there was no intention to hurt anyone's sentiments.

"The creative was intended to present the royalty, timeless beauty and elegance. However, if we have inadvertently hurt the sentiments of any individual or organisation, we deeply regret the same. We have started the process of withdrawing this creative from our campaign," the statement by the Kalyan Jewellers says so.

Aishwarya Rai Bachchan found herself making news headline for wrong reasons when a group of activists accused her of promoting racism through this print campaign.

On April 17, a leading English daily had a full page print advertisement of Kalyan Jewellers for which Aishwarya Rai is the brand ambassador. In the ad a dark skin boy can be seen holding an umbrella up for her. The image is reminiscent of the slavery prevalent in the Victorian era.

A bunch of activists wrote an open letter to Aishwarya over this. A part of the letter reads as:

"Open letter to Aishwarya Rai Bachchan: This ad you figure in is insidiously racist", takes on the former beauty queen for appearing "to be representing aristocracy from a bygone era - bejewelled, poised and relaxing while an obviously underage slave-child, very dark and emaciated, struggles to hold an oversize umbrella over your head."

"As an influential member of the Indian film industry and a popular star with a large fan following, we trust that you wish to use your image in a manner that promotes progressive thought and action, and would not knowingly promote regressive images that are racist and go against child rights,"

Aishwarya broke her silence over the controversy by revealing that she wasn't aware how the final advertisement would look. Her PR manager also issued the original photograph of the add which simply shows Ash sitting against a blind background. The other elements were added later.

Aishwarya starer film Jasba's director Sanjay Gupta also came to her rescue. He tweeted the original image of the ad and supported actress's claims that she was not aware about the final treatment to be given to the ad.

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