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Alpana 'Design ki Rangoli': new range of Ishtaa Gold Jewellery
Ishtaa Gold Jewellery has launched its new collection of designer jewelry called Alpana 'Design ki Rangoli'. These unique designs are inspired by the thought of traditional culture of Rangoli. The exquisite collection, which is a blend of traditional and contemporary design work has been specifically designed keeping the vibrant Indian working women and modern college students in mind.

An Indian woman always has a special attraction towards gold as it signifies the power and richness a person possess and is also a mode of investment. We are witnessing this since the Mughal empire and history, but one thing that has evolved are its designs to a large extent. In olden days, women used to like the heavy antique jewellery, but now the working Indian women prefer delicate yet precious jewelry for their daily wear.

The name of this new collection Alpana 'Design ki Rangoli' conjures up images of a woman whose beauty is eternal and precious. Alpana reminds one of soft, flowing and feminine curves that can be seen in mostly all the patterns. The designs represent an amalgamation of the past experience as well as contemporary designs. While 'Rangoli' practiced in many states of India, is a natural representation of the artistic sensibility of the people and like the name evokes, its meaning is beauty as well.

The range consists of Rings, Pendants, Pendant Sets, Tanmania Sets, Bangles & Necklaces made of 18 carat gold and Swarovski Cubic Zirconia (CZ) stones. This exquisitely crafted collection is a statement of pride for woman who’s confident within her own skin and revels in celebrating her beauty. The designs are modern, yet retaining the feminine touch, which is accentuated with white CZ’s. They match brilliantly with different outfits.

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