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Alphonso Mango: Exporters' loss, indigenous consumers' gain
Export of Alphonso mangoes, the king of fruits, and four vegetables from India has temporarily been banned by the 28-member European Union (EU) from May 1.
207 consignments of fruits and vegetables imported into the EU in 2013 from India were found to be contaminated by pests such as fruit flies and other quarantine pests. The recent decision has been taken by the EU in this regard. Although the decision is temporary, it will highly affect the Indian mango market, farmers and Alphonso exporters who mainly depend on EU market for high profits.

On EU's ban on Alphonso's import, Mukesh Jaiswal, MD, Rakesh Jaiswal Fruit Pvt. Ltd. said, "The best quality Alphonso mangoes were being exported to EU market at high price, the ban will definitely reduce the market price."

He further said that as a result of the ban by the EU, mango exporters will be forced to sell the harvest in India itself at low price.

"We will be forced to sell Alphonso in India at a very low price shouldering a heavy loss. Apart from exporters, the farmers will also be at loss as India market won't be able to pay the export price," added Jaiswal.

The Alphonso exporting community is planning to meet soon, probably with in 1-2 days, to decide their next action plan.

"We exporters are planning to hold a meeting regarding this issue in next two days and there only the next step will be decided. We expect a rapid action from the government to avoid the up-coming crisis," said Jaiswal.

Another exporter namely Alphanso Mango Wala also said that within 2-3 days the exporters will come out with their market strategy.

Meanwhile it looks, the exporters loss will be the gain of mango lovers in India, as they are expecting to taste some quality mangoes at a lower price. "If the ban lasts for a long time, we will get good quality mangoes at a very low price," said a mango lover.


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