Amitabh Bachchan's PAA set to celebrate Children's Day

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Paa made on the theme of father-son relationship is all set to launch a marketing campaign this Children's Day on November 14. The promotional activities of PA starting tomorrow will continue till December 4, when the movie is released.

CJ: Akbar Majid

Fri, Nov 13, 2009 11:05:19 IST

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AMITABH BACHCHAN - Abhishek starrer PAA made on the theme of father-son relationship is all set to launch a marketing campaign this Children's Day on November 14. The promotional activities of PA starting tomorrow will continue till December 4, when the movie is released.

The campaign is based on the strategy 'PAA and I' will try to connect with children and their parents. In this regard, a number of activities are on schedule at different mall in Mumbai, where children can have fun and parents, especially fathers get an opportunity to connect with them.

Some of the lucky winners can also win the PAA merchandise, while those who are not able to attend this event can join on November 21, 22 and November 28,29. The objective of the marketing strategy is to break the cliché and connect with the common

PAA is directed by talented R Balakrishnan, while Bollywood superstar Amitabh Bachchan, Abhishek Bachchan and Vidya Balan add muscle to the acting department.

Children's day is celebrated throughout India and is celebrated to mark the birthday of Pandit Jawaharlal Nehru, who was affectionately called Chacha Nehru, for his fondness for the children. Throughout the world, Children's Day is celebrated on November 20 but in India it is observed on November 14 to mark the birthday of Jawaharlal Nehru.