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Amritsar gets Salman Khan's 'Being Human' store At AlphaOne
Being Human, the clothing and lifestyle store by the Salman Khan Foundation, made its maiden entry into Amritsar with the opening of an exclusive store. The brand launched its 1949 sq. ft. standalone store in the city's most happening destination, AlphaOne, Amritsar amidst much fanfare and enthusiasm.

The store will offer an unrivalled choice across men’s and women’s apparels and accessories, including jeans, chinos, T-shirts, shirts, shorts, and jackets etc.

According to spokespersons of the philanthropic brand, with this launch at AlphaOne, Being Human stores will now adopt a new look and feel, which would be more green and refreshing. This new look will encompass the look of the Being Human stores as well as merchandize.

Dr. Prodipta Sen, Executive Director, Marketing, Corporate Affairs & Retail, Alpha G:Corp said, “We welcome the launch of the exclusive Being Human store in Amritsar as it will give our customers even more choice and variety to meet their shopping requirements. It is also a matter of great satisfaction for us that we continue to stand strongly by our tagline, ‘Aithhe aao happy ho jao …Be here be happy! AlphaOne will consistently elevate the customer expectation, experience and delight for Amritsaris who now have a truly cosmopolitan experience customized especially for them.”

In 2012, Being Human Clothing was launched globally and has its presence in France, Spain, Belgium, UAE, Saudi Arabia, besides an exclusive stand-alone store at AlphaOne, Ahmedabad. Currently, Being Human operates 24 stores in India. Being Human has a unique global licensing arrangement with Mandhana Industries and brings out merchandize with heart. The money collected from the promotion of this brand goes towards spreading education and healthcare to underprivileged children.

In the month of June, AlphaOne, Amritsar will also see the launch of S. Oliver store that will sell apparel, shoes, accessories, jewellery, fragrances and eyewear. Besides, La Thai Spa would be launched soon at AlphaOne to add to the comfort and well-being of Amritsaris.

To keep the festive spirit going through the summer months, AlphaOne will organize several interesting and interactive events like, ‘Summer Fest’ from 5th June till 5th July; Mango Festival in association with Hotel Hyatt, and HyperCity from 7th to 9th June; AlphaOne Dancing Star on 8th June; World Blood Donation Day on 14th and Father’s Day on 16th June.

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