Dr. Prodipta Sen, Executive Director, Marketing, Corporate Affairs & Retail, Alpha G:Corp said, “We welcome the launch of the exclusive Being Human store in Amritsar as it will give our customers even more choice and variety to meet their shopping requirements. It is also a matter of great satisfaction for us that we continue to stand strongly by our tagline, ‘Aithhe aao happy ho jao …Be here be happy! AlphaOne will consistently elevate the customer expectation, experience and delight for Amritsaris who now have a truly cosmopolitan experience customized especially for them.”
In 2012, Being Human Clothing was launched globally and has its presence in France, Spain, Belgium, UAE, Saudi Arabia, besides an exclusive stand-alone store at AlphaOne, Ahmedabad. Currently, Being Human operates 24 stores in India. Being Human has a unique global licensing arrangement with Mandhana Industries and brings out merchandize with heart. The money collected from the promotion of this brand goes towards spreading education and healthcare to underprivileged children.
In the month of June, AlphaOne, Amritsar will also see the launch of S. Oliver store that will sell apparel, shoes, accessories, jewellery, fragrances and eyewear. Besides, La Thai Spa would be launched soon at AlphaOne to add to the comfort and well-being of Amritsaris.
To keep the festive spirit going through the summer months, AlphaOne will organize several interesting and interactive events like, ‘Summer Fest’ from 5th June till 5th July; Mango Festival in association with Hotel Hyatt, and HyperCity from 7th to 9th June; AlphaOne Dancing Star on 8th June; World Blood Donation Day on 14th and Father’s Day on 16th June.