Apple craze reaches a new high with iPhone 5 launch

25 September, 2012

It came, it worked and it's ruling the roost! And it has to be good - is what rules the minds, so it is bound to make that perfect thing. September 21 was witnessed as a history marking day in the innovation arena. It made the world known, a fact, that there could be a new definition of music, a top-notch musical experience, which no one before was aware of.

IT CAME up with the most exclusive concept – i – which helped myriad people associate this 'i' with 'me'. Everything it changed from all the worldly affairs to i, and this i has that unique eye to gauze the heads of gadget freaks. Any wild guesses? Yes, I am talking about Apple – not the one which comes from the snowy hills and gratifies us with juicy bites, but the one I call the “king of the gadget world'. Yes – it's Apple Inc – US' gadget giant, which brought in a gadget revolution.

And once again, it has spread like a wildfire with the launch of the most crazily - awaited iPhone 5. This 'fifth Apple' is dominating the public domain. The new iPhone 5 has become fever and the 'awaam' is ready to put on stake, anything they have. Friday – September 21– was the official launch of this smartphone, which incepted in Australia first. A 20-year-old student had to stay in queue for 17 hours to grab his iPhone 5, another few queued for the whole night preceding the day of its official launch. Posting positive feedback and ample sales volumes from across the globe, it seems to be a win-win situation for Apple.

More than 2 million pre-orders for the device in the first 24 hours, which makes a double of the first-day sales of the previous iPhone 4S, is a jaw-dropping figure. Stores across the United States, Europe, Asia and Australia, and mobile carriers are posting record demand that excels Apple's supply and producing capacity. Some analysts expect the company will sell 10 million iPhone 5 cellphones in the remaining days of September. Apple nowadays is basking in the sun of prosperity and success.

Besides posting good sales, a brainchild of human beings only, iPhone 5 has a few shortcomings as well. But irrespective of the glitch-prone maps and connector plug, which may force one to buy an adaptor - overpriced at $29 adapter - the world's most iconic smartphone doesn't seem deterring as the iPhone lovers are putting these couple of errors at the backburner.

But what are the core elements which make people go insane for it. Having all the winning recipies, the design, superior components and compatibility play a major role in jotting down the success story of iPhone 5. Recently, ahead of its official launch, Apple's stock hit an all-time high of $703.50 before it could ease back to $701.03, down 0.1 percent.

While there is no denial that what Steve Jobs did to make Apple what it is today, Tim Cook is also, from the time he took over the reigns of Apple, keeping the business world abuzz by taking further the Apple legacy (set by Jobs) and not loosing any dot in the endeavor. On one hand, when history is being created, few critics on another hand are no way away from commenting that due to the old format and design patterns, Apple is just becoming capital-rich and focusing merely on profits. It has just made a few alterations from the previous generations of iPhones. Having a lukewarm welcome from some other experts and analysts, many are of contrary view. Some tech experts and bloggers are of the view that iPhone 5 is the best ever product produced by Apple.

AT&T – the second largest telecom service provider in the US said that iPhone 5 is the fastest-selling iPhone. Priced at $199 for a 16 GB model and $399 for a 64 GB model, the smartphone has gone viral among the minds of gadget lovers. Apple plans to sell 25 million sets by this year end. One of its kind and uniquely differentiated, iPhone 5 has a 4 inch screen, is much thinner, slimmer and 20% lighter than its predecessor – iPhone 4S.

As per an estimate by JP Morgan, the phone release could provide a $3.2 billion boost to the U.S. economy in the fourth quarter. Some mobile operators hold responsible, its feature to run on 4G networks that offer much faster data speeds, for the overexpected demand than any previous offerings from Apple. Accounting for Apple's half of the annual revenue, the iPhone is its highest-margin product.

Gadget geeks, lovers ad freaks are finding no good reasons to put this product (from the i kitty) at bay. Having gone viral, it has turned to be a fever, and that too a high fever. The only remedy experts can suggest is to grab it, own it, and turn the i at the stores into I (me). Because this 5th apple from the Apple store has all the mouth-watering tastes.