During the press conference, Apple CEO Steve Jobs said, “I’ll just say, most smartphones have the same characteristic, which is that if you grip it in a normal way, there is signal loss, especially if you’re in a weak signal area. Part of what we’re learning is our role as one of the leaders in the smartphone industry is to educate. And to do that, we need data. And that’s what we’ve been researching for the past 22 days.”

In a question about consider an Apple iPhone 4 recall,  Steve Jobs replied, when you love our customers as much as we do, nothing is off the table. He also said that they will continue to work on more advanced antenna design that solve this problem, or simply move that problem spot to another place. Apple CEO said only 1.7 percent of US buyers had returned their iPhone 4 to US carrier AT&T, less than a third of the return rate for the previous model, the iPhone 3GS.

The  Apple iPhone 4 press conference began at 1 p.m. ET at Apple's headquarter in Cupertino, California and lasted nearly an hour and a half.