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Arjun Rampal and Neha Dhupia lead Gillette Shave Sutra
Gillette Mach3 Turbo Sensitive came on board to support the Shave India Movement 3, following the results of a Nielsen survey, revealing the preference for the clean-shaven look by a majority of Indian women.
SHORTLY AFTER the launch of Shave India Movement 3, Gillette has achieved yet another milestone by taking the success to the next level. Shave India Movement 3 witnessed 150 couples coming together at a common venue to engage in a shaving activity to break the world-record for the World’s Largest Shaving Lesson – Gillette Shave Sutra.
 
The movement kick-started earlier in January, with the Stop Prickly Men’s Stubble campaign supported by leading Bollywood divas Preity Zinta, Neha Dhupia and Malaika Arora Khan. Stop Prickly Men’s Stubble is one of a kind movement started by like-minded women to tell men that their stubble is prickly for women and they need to get rid of it by shaving everyday.
 
To add momentum to the campaign, Bollywood actors Arjun Rampal and Malaika Arora Khan came to the rescue of Indian men by solving the eternal mystery of – What Women Want and that was clearly clean-shaven and well-groomed men.
 
Gillette Shave Sutra - World’s Largest Shaving lesson saw 150 men getting the ‘perfect shave’, helping them to look and feel their best. These men along with their partners, all supporters of the Gillette Mach3 Turbo Sensitive, Shave India Movement 3, gathered in an attempt to create a record for the world’s Largest Shaving Lesson – Gillette Shave Sutra in the Guinness Book of World Records, Limca Book of records and India Book of Records.
 
Actor Arjun Rampal, the new brand ambassador of Gillette said, “The Gillette Mach 3 Turbo Sensitive, Shave India Movement 3 generated phenomenal response from the masses. The Gillette Shave Sutra is a fitting reply to the cry from large sections of women asking men to Stop Prickly Men’s Stubble. We want couples to start enjoying shaving together and making it more fun. Clearly, shaving is no longer a chore. This is a great moment for India with so many couples having gathered here today to signify that men should get rid of their stubble and sport the clean-shaven look.”
 
Commenting on her support to Shave India Movement 3, actress Neha Dhupia, said, “Women find the act of shaving their men alluring. With this movement, Gillette has put forward a unique thought that shaving can be made a fun activity that both partners can engage in and enjoy together. With the overwhelming success of the campaign, I see more and more men stepping forward to shave and be more thoughtful towards the needs of their women. The Nielsen survey highlighted that 89% men agree that Sensitive skin needs a sensitive shave. I am glad that Gillette has launched the Mach 3 Turbo Sensitive at an affordable price of Rs 125/-, for men with sensitive skin who can now shave everyday even on the more sensitive areas of their face”.
 
Speaking on this historical occasion that is poised to go down in the world-record books, Sharat Verma, Marketing Manager, Gillette India Limited, said, “Today is truly an incredible moment as Gillette is all set to create the shaving world-record yet again this year. Gillette has always believed in enabling men to look and feel their best and the launch of the Gillette Mach3 Turbo Sensitive razor at Rs 125 is a step in that direction. Mach 3 Turbo sensitive is backed by excellent research and technology that provides consumers with sensitive skin a close and comfortable shave with less irritation, even on the most sensitive areas of the face - including the neck and jaw line. It makes shaving effortless”.
 
Gillette Mach 3 Turbo Sensitive Shave India Movement 3 would not have achieved the success it has without support from renowned celebrities like R Madhavan, Tisca Chopra, Samir Soni, Anchal Kumar, VJ Bani, Radhika Pandit, Shruti Seth, Danish Aslam and Niketan Madhok, Rhea Saran etc, who played a key role in influencing more and more consumers to join this movement.
 
Steps for a Perfect Shave
 
Below are the five steps to a Perfect Shave that we aim to educate women on to attempt the record for the largest shaving lesson.
 
1. Soak before you shave – Beard hair is about as tough as copper wire, soften it by washing your face and neck with warm water and a mild soap, removing natural oils and perspiration that inhibits water penetration. After approximately 3 minutes of soaking, your beard hair will be optimally softened; in fact the force required to cut beard hair is reduced by almost 70 per cent after only 2 minutes.
 
2. Apply shave gel – Although water is an essential softening agent, it evaporates quickly. Shaving cream or gel moisturizes and softens beard hair, creating a protective layer of lubrication to maximize razor glide. In addition, using a shave gel reduces friction between blade and skin, improving razor glide for a smoother shave.
 
3. Use light, gentle strokes – Use light, gentle strokes with or against whisker growth for ultimate comfort with a superior quality razor and rinse frequently to prevent build-up on the blade edges.
 
4. Shave tricky spots last – The toughest hairs grow on the chin and around the lips. Save these areas for last as more time soaking in shave gel will soften them further.
 
5. After shaving, rinse your face with cool water and pat dry – At the end of every shave, rinse your face and neck with cool water to close pores and soothe freshly exfoliated skin. Rinse your razor thoroughly and shake off excess water before storing. Do not wipe the blades as this can damage the fine shaving surface. End, your shave, with a superior after shave lotion which calms and moisturizes your face after shaving.


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