However, according to the report, when it came to awareness, reach, prominence and the favorability factor among the Twitterati, Kejriwal was way ahead with 424 points, followed by Modi, who was trending at 218 points. Modi was followed by Rahul Gandhi with 157 points.
BJP's Spokesperson Meenakshi Lekhi on this latest finding she refused to comment anything, “I don't want to comment on this topic”.
On the other hand BJP's national spokesperson Prakash Javadekar, as quoted by ToI, denied that Modi was losing out to Kejriwal and AAP in media attention.
The Congress leader and Rajya Sabha MP Secretary Satyavrat Chaturvedi downplayed the media hype about Arvind Kejriwal while saying that since Kejriwal is from Delhi and media has special focus on Delhi and so he's getting attention.
“He (Arvind Kejriwal) has just become the Chief Minister and everyone talks about the new happenings. It's very natural. Because Kejriwal is from Delhi and due to that he's getting that attention from media as media has special focus on Delhi,” said Chaturvedi.
According to the report which quoted some communication experts, Modi needs to reinvent his reinvent his strategy to get back the attention of the media.