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Arvind Kejriwal defeats Modi and Rahul Gandhi on social media in terms of popularity
Be it social media or any electronic media or a print media BJP's Prime Ministrial candidate Narendra Modi used to be everywhere specially at the times when he was addressing public rallies. However, after the stunning performance of Arvind Kejriwal-led Aam aadmi Party in Delhi the trend seems to be changing now.

Kejriwal's journey from being an activist to the chair of Delhi's CM, has shifted the focus of media from Narendra Modi to the common man's leader. In the war of attracting public attention, Kejriwal seems to be gaining ground at Modi's cost according to a report by English daily Times of India.

The report says that 4,693 people were talking about the BJP and Modi in polls conducted on Twitter on Thursday evening. Of 4,693, 30.35% were talking positively. Delhi CM and AAP's chief Arvind Kejriwal was chasing Modi on Twitter with 3,418 people talking about him. Of 3,418, 36.06% were talking positively.

However, according to the report, when it came to awareness, reach, prominence and the favorability factor among the Twitterati, Kejriwal was way ahead with 424 points, followed by Modi, who was trending at 218 points. Modi was followed by Rahul Gandhi with 157 points.

BJP's Spokesperson Meenakshi Lekhi on this latest finding she refused to comment anything, “I don't want to comment on this topic”.

On the other hand BJP's national spokesperson Prakash Javadekar, as quoted by ToI, denied that Modi was losing out to Kejriwal and AAP in media attention.

The Congress leader and Rajya Sabha MP Secretary Satyavrat Chaturvedi downplayed the media hype about Arvind Kejriwal while saying that since Kejriwal is from Delhi and media has special focus on Delhi and so he's getting attention.

“He (Arvind Kejriwal) has just become the Chief Minister and everyone talks about the new happenings. It's very natural.  Because Kejriwal is from Delhi and due to that he's getting that attention from media as media has special focus on Delhi,” said Chaturvedi.

According to the report which quoted some communication experts, Modi needs to reinvent his  reinvent his strategy to get back the attention of the media.

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hemen parekh
Lesson Number OneFor Arvind Kejriwal - and his team of ministers and MLAs - lesson number one is :TALK LESS / WORK MOREYou did not have to declare ( from roof-top too ! )," If elected , we will shun government bungalows / cars / servants etc "No one had asked you for proof of your simplicityBut you went ahead and did it on your own !Now that you have placed yourself under the microscope , people of Delhi are asking :" Why is Arvind moving into a 10 room bungalow ? Why has he accepted security from UP government ? Why are AAP ministers using government cars ( - chauffer driven too ) ? What were you trying to achieve - except perhaps fool the public - by travelling in metro / auto / Wagon-R , for first 4 days ? "People of Delhi think that ,> they have been taken for a ride ( - no doubt , on metro ! )> you have pulled a fast one on them> you have betrayed their trustDEAR ARVIND ,There was no need for you to have made those lofty declarationsBut for your failed attempt to project your simplicity as a virtue , no one would have bothered to wonder why you are moving from a 3 bedroom flat to a 5 bedroom flatPeople may have even appreciated that you intend to continue your office work ( beyond office hours ) , in a 5 room office attached to your residenceEvery single Chief Minister of India has to do that !More than 50 years back , Dr Jivraj Mehta ( - the first Chief Minister of Gujarat ) , spent a night at my father's modest house in village VadiaHe had just one peon in his retinue ( - apart from his driver ) , who carried a heap of files inside the houseAfter dinner , he sat down cross-legged , on a bed laid out on the floor and answered questions of the villagersWhen I got up next morning , I saw him going thru those files and making notes . My father later told me that the CM had started work at 4 am - still sitting cross-legged on the floor !Dr Jivraj Mehta did not have to declare his " Simplicity " to anyone !Then 3 years later , corrupt Congress MLAs of Gujarat , who could not stomach the honesty of Dr Mehta , got High Command to replace him !DEAR ARVIND ,You have many lessons to learn from historyLesson No ONE is :> Do not undertake / promise anything that you cannot sustain> Once you promise anything , don't go back on it > TALK LESS / WORK MORE* hemen parekh ( 04 Jan 2014 / Mumbai )
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