AURKO IS A Bangalore-based Indian ’mellow-rock’ band with a dash of Indian folk. It was formed amid many criticisms for being a band to enter an already crowded music industry. Critics also said that a Hindi music band will not work in south India, but Aurko proved them all wrong.

 

The band is known for its non-stop live concerts. Its music is steeped in Indian melody, the orchestration is earthy yet has a rock-ish feel in it. The band members include Supratik, Souvik, Saumya, Jeet, Yathi, Dev and Rritu. Its success mantra has been very simple: to leave the audience breathless after each live gig.

 

Unabashedly populist and passionately desi, Aurko is where the masses are. High voltage live performances, adrenalin fueled vocals, pulsating rhythm and refreshing melody, that is Aurko for you. One look at the frenzied audience and you can mistake our show with a college rock concert.

 

The band is six-year old with around 200 live concerts. And, from being totally alien, Aurko has become a force to reckon with in the Indian music live circuit. It was signed by Times Music as their ‘exclusive artiste’. It launched its debut music album Nadiyaa in April 2006, with two back-to-back music videos – ‘Nadiyaa’ and ‘Poochhe ye dil se’.

 

Aurko now moves to a greater audience through its maiden album with eight original compositions. Coloured in its own smiles, tears, memories, and losses and successes, Aurko’s journey has just begun. The journey to traverse the length and breadth of the country along with the six strings of guitar, the journey through the heart of every Indian gliding on the keys of the synthesizer, the journey through the hazardous trek of today’s cut throat world, with pulsating rhythm and a song on its lips.

 

The difficulties come when a band plans to launch its album. The struggle is not much of organising chord or rhythm patterns, but more to organise funds for that perfect recording output, that exclusive music video and those promo spots on music channels. If one investigates the costs associated with all of the above the irony of it all starts surfacing.

 

We are into mellow rock and sing in Hindi, so we cannot say about the rock scene of the Western music, however, there is a lot of awareness of Hindi rock and lately we have also started noticing a lot of acceptance of the same. This is especially so since Hindi rock is a welcome change from Indian pop which always seem to belong to the last decade.

 

 

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