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Australia meets US in SNY
Australian rapper and hip hop artist SNY is working with some big names in the US music scene for his upcoming release.

"I Might" is the predictive title of Rap/Hip Hop artist SNY's first hit song. While some might call it presumptuous or boastful, not an unheard of trait for artists of the genre, the subtext here is that SNY might be the biggest music artist to emerge from Australia's Gold Coast in recent years. He's already captured the interest of American producers like Young Chop (known for his work with Wiz Khalifa, Kanye West) and Droyd (EXO, Vedo, Devvon Terrell) and collaborated with them on initial offerings. Major attention on social media sites, YouTube, and Spotify have culminated in demand for SNY's full length debut which he is currently in the midst of recording. A modern musical mindset paired with a "let's have fun" disposition, this Australian rapper is finding a globally receptive audience to his catchy melodies and sexy beats. With so much strife in the world, it seems as if SNY is offering the counterbalance to oppressing daily woes.

2018's "I Might" was the tune which propelled SNY onto the international stage. With beats supplied by two-time platinum producer Droyd, SNY wrote a string heavy anthem about having fun with friends infused with a chill Sothern California vibe. Acclaimed director Ben Marc (Ty Dolla $ign and Trey songz) signed on to shoot the video for "I Might" which quickly received nearly a quarter of a million views on YouTube. SNY quickly followed the success of this with "Fountain", an ode to an intersection in Hollywood, California. Pairing this time with US producer Young Chop and LA rapper Fulani, SNY garnered even more attention and online views than with "I Might." As a natural progression, the rapper now finds himself recording a full length release that will feature 24hrs and Skinnyfromthe9, with beats from CashMoney AP, Aaron Reid and Holez Beats. Working with artists from Australia, Europe, and the US, "SNY" the album possesses the artists earwig melodies, big bass lines, and heavy trap influences. SNY reveals, "Song #1 is called 'No Friends' and it features Young Chop on the second verse. With this song I wanted to let people know how ambitious I am and that I'm here for business and not for friends. I have a line in a verse that says 'I be on a mission heading to the top though, my wings gone spread watch me soar though'; basically telling everyone I'm coming for the top spot and you're all going to see it happen. Track #3 is called '1 Time' and is about wooing a woman and making her feel special. The beat for this one is very pop-inspired but still has the hip hop drums with an island vibe to it. I love anything with bongos, steel drums, and the like. It's romantic. I enjoy writing about love and what it could be. I have a long-time girlfriend and she is my biggest inspiration for those types of songs. The fourth tune is called 'Like Me' and it features 24hrs on the second verse. This track is about how there is no one like me and how other Australians can't do what I'm doing. It's a darker and harder track which is produced by Aaron Reid, music mogul LA Reid's son. It has the more trap feel with crazy hi hats making the track race but atmospheric at the same time. Other tracks on the album include 'Run' and 'Clipped' feat Skinnyfromthe9, plus few new ones are coming."

His fellow Australians already know SNY from his debut album The Distance Between Dreams which reached #7 on the Australian ITunes Hip-hop/rap album charts as well as the single "Dumb Money" which was in heavy rotation on Radio Metro. His self-titled "SNY" is directed towards an international audience, reflecting his travels and experiences with this new found global notoriety. He concedes that America is the birth place of his greatest musical influence and the real "game" when it comes to Rap and Hip Hop. SNY explains, "When I was young, I had to persuade my mum to let me listen to Eminem in the car. Australia is so small that its music industry isn't as devolved so we are always looking elsewhere for music. Growing up, there wasn't that much rap or hip hop as the internet wasn't around. I'm more excited than ever to experience the attention and love that I'm currently getting from the US. It's an amazing feeling to connect with fans there and so many other places."

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