BA Cabin crew strike latest news, PR battle on

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Christine

20 March, 2010

Willie Walsh, Chief executive, British Airways, has apologised to all customers, promising to get more than half of the grounded flights in air. This comes just after the latest talks between the airline and the striking BA cabin crew have failed.

WHILE THE talks process between the British Airways and the striking BA cabin crew have failed, the two sides have launched a PR battle to gain more sympathy. The two sides are trying to gain more brownie points with both travellers and the aviation industry.

Willie Walsh, Chief executive of British Airways, has made an apology to all affected customers, promising to get more than half of the grounded flights of the airline in air. This move faces stiff opposition from the aviation industry and can initiate industrial action.

This personal apology has put the affected airline, British Airways ahead in the ongoing PR battle between the two sides. The management with this apology has also chided the striking BA cabin crew for "ignoring the realities facing the aviation industry". They have also told them that the airline has to modernise in order to survive.