Bajaj Allianz launches child insurance plans

| Last updated less than one minute ago

Submit :

News Photos Just In Debate Topic Latest News Articles Local News Blog Posts Pictures Reviews Recipes

Bluelotus

28 October, 2009

The campaign features children of Bajaj Allianz employees and carries a rational appeal.

BAJAJ ALLIANZ has launched its latest advertising campaign on child insurance plans. The campaigns carry a realistic feel and drive home the message without beating around the bush. The outdoor campaign features children of their own employees.

“The unique idea behind the campaign is direct communication. It focuses on direct messaging. Child plans maybe an inherent part of the category’s portfolio and the course of communication for many brands over time. What stands out for Bajaj Allianz is its treatment to the message”, says Akshay Mehrotra, Head – Marketing. “The new campaign asks parents a simple and honest question; put forth to them from their children ‘Have you planned for my future?’ Parents are being awakened and reminded of a responsibility – to ensure their child’s future.”

This slice of life campaign emanates from the thought of having a clutter breaking message on the child plans in the crowded category of life insurance. The campaigns directly point out the importance of planning for the future of one’s child. Parents have to plan funds for critical stages in their childrens’ life. These stages include graduation, post graduation, marriage and starting a business. As a parent, one always dreams the best for one’s child including marriage, higher education, and of the essential hand holding that parents wish to provide their children with for a start in life. Everyone would wish to see their child grow up and settle down. The child would also feel love and concern in the financial support arranged through the wide range of children's insurance policies taking the child from one milestone to another. The campaign reinforces the fact that Bajaj Allianz genuinely believes in its ventures and demonstrates the level of involvement of the organization as a whole, in the same.

In an effort to provide motivation to its employees, an internal drive at Bajaj Allianz was launched, whereby children of employees became real life endorsers of the child insurance plan in their outdoor campaign.Taking the significance of the campaign one step ahead, it is worth mentioning that saving early and saving regularly for one’s child helps combat inflation and ensures higher yields. By taking an insurance policy for his or her child, one can take advantage of lower premium rates and ensure that children remain covered throughout adulthood, at a much lower rate. This also instills a saving-habit in children at a young age developing them as and when the policy vests in them.

In a nutshell, Bajaj Allianz’s latest campaign stands out with its unique appeal and hopes to strike a chord with its target audience.About Bajaj Allianz
Bajaj Allianz is one of the leading Private Sector life & general insurance companies in India. Bajaj Allianz is a union between Allianz SE, the world’s leading insurer and Bajaj Finserv Limited (recently demerged from Bajaj Auto Limited, one of India’s most respected names). Allianz SE is a leading insurance conglomerate globally and one of the largest asset managers in the world, managing assets worth over a Trillion Euros (over Rs. 55, 00,000 crores). At Bajaj Allianz, customer delight is our guiding principle. Ensuring world class solutions by offering you customized products with transparent benefits supported by the best technology is our business philosophy. Bajaj Allianz began its operations in 2001 and today has a pan-India presence with over with offices and presence in over 1100+ towns in the country. The companies have been constantly expanding its operations to be close to their customers.
Bajaj Allianz Life Insurance has developed insurance solutions that cater to every segment and age-income profiles. Currently Bajaj Allianz has a strong product portfolio of over 30 flexible products and caters to all kinds of customer needs from ULIPs to Child plans, from group insurance to health insurance. Bajaj Allianz General Insurance is one of the leading private general insurance companies in India and is offering various general insurance products like motor insurance, home insurance, health insurance and also unique insurance plans such as wedding insurance, Event Insurance, Film insurance. Bajaj Allianz General Insurance has received a rating of “iAAA”, which is the highest rating for claims paying ability from ICRA Limited (an associate of Moody’s Investors). This rating has been affirmed for the last two years consecutively.