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Bajaj Finserv launches special Diwali contest on online personal loans
Bajaj Finance Limited, the lending arm of Bajaj Finserv Group, is looking at a 40% increase in customer acquisition of its online personal loans for salaried customers in this festive season. To achieve this, the company has launched a special Diwali contest – a first of its kind promotional offer, exclusively designed for its customers.
 This offer will be available across the country in 40 cities and extends till 20th November, 2013. The company expects over 20,000 loan applications during this period and looks forward to gaining a substantial share of the loans acquisition market.


The contest is open to all customers who apply for Online Personal Loan of Rs. 5 Lakh and above in a single loan transaction from Bajaj Finance during the offer period. Once they have received the in principal approval, all the customers have to do is to write a simple slogan on their terms and conditions document and submit ittothe company representative who reaches them to collect their documents.


There are exciting prizes to be won through this contest. While all customers who avail personal loan of Rs 5 lakhs & above will win an assured gift card worth Rs. 5000, they also stand a chance to win 10 iPhones, 5 Samsung 32 inch LEDs and a Hyundai i10 Grand.


"We would like to be part of the celebrations in our customer's life, driving value and giving compelling reasons to choose us. This reflects our strategy to offer innovative schemes to build consumer stickiness and loyalty",says Rajeev Jain, CEO Bajaj Finance Limited


Bajaj Finance Limited became the first non bank last year to launch online applications for personal loans for premium salaried professionals. With a minimum ticket size of Rs 1 lakh and maximum of Rs 15 lakhs, the company experienced a massive first mover’s advantage in the Rs 100,000 crore market, by launching this online platform which provides a loan approval in 5 minutes flat and disbursal in 72 hours.


"We have designed the contest such that every participants a winner and receives an assured gift during the festival period. Consumer sentiments are buoyant during festive season and we expect to garner a good growth through our exciting offerings," says Ashish Panchal, Business Head – Salaried Loans, Bajaj Finance Ltd.


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