Ban advertisement of cola drinks

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MADHU AGRAWAL

19 March, 2010

It refers to welcome decision voluntarily taken by cola-companies to stop selling cola-drinks in schools worldwide in view of increasing obesity in school-going children.

IT REFERS to welcome decision voluntarily taken by cola-companies to stop selling cola-drinks in schools worldwide in view of increasing obesity in school-going children. It is surprising that Indian government failed to notice such harmful effects of cola-drinks and till now allowed sale of disease for children.

Now since cola-giants themselves confessed harmful features of cola-drinks, Union Government should ban advertisements of cola-drinks because of hazardous and addicting effects of these drinks making children diabetic at young age. It is senseless to exempt cola-drinks from printing ingredients on their bottles in name of trade-secret when every packaged food commodity has to print ingredients on their packs.

Earlier also, soft-drink manufacturers were asked to remove an oil from their products which was found to be harmful for health. Compulsory printing of ingredients on cola-bottles will clear doubts about presence of any intoxicant or addicting substance in cola-drinks. Union government and soft-drink manufacturers should revive drinks like old and famous rose-flavoured ones, which can not only replace cola-drinks in India but even dominate global-market by breaking monopoly of harmful cola-drinks.

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