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Benefits of PSUs and PPPs participation in retail-marketing
In recent years, high inflation has become an indispensable character of Indian economy. Various Union governments have been also seen to give various arbitrary reasons and clarifications for time-to-time price hikes and high inflation.

Although Indian economy has been doing well for the last 10-15 years and Indian market has also shown tremendous scope for return of revenue to the government exchequer, the price rise is continuously happening every year in every sector. In last 20-30 years, the various governments have shown little interests in curbing the inflation and taking strong measures for meeting the gap in supply.

The rate of Indian rupee in the international market has kept diving and reached its lowest in last five years whereas purchasing-power of rupee has weakened to its lowest. Needless to say, business people and market players, by enjoying strong nexus with politicians in the government, are badly trying to control the domestic market by using all malpractices and forcing crooked policies through governments.

With large foreign investment and least Indian entrepreneurship in the market, Indian economy has not created sufficient revenues for the government and also not provided sufficient number of job opportunities. The Indian economy is facing huge loss of revenues by exporting raw-materials and by utilizing foreign products and investments. The market policies of business people and the government are exploitative which give minimum to domestic customers.

Hoarding of essential commodities are well known whereas price of petroleum products are set through unknown quarters for unknown reasons with little transparency. Despite there is huge surplus of food products, in many million tones, and this surplus is rotting in godowns with wastage in high proportion during supply and storage, various governments both at center and in states are doing little for proper management of huge quantities of agricultural products and other essential commodities.

Government also lacks solid plans, strategies, and willingness to monitor procurement of all commodities of the market and to overcome the demand-supply gap in essential commodities.

If government introduces new policies and takes strong measures for procurement, storage, supply and sale of essential commodities by initiating government intakes in retail marketing through Public Sector Units (PSUs) and Public-Private Partnership (PPPs) with vision of price-control and imbursement of suitable rates to farmers and small-scales manufacturers, many endemic and long-lasting issues of Indian economy like high inflation, large poverty in villages, high unemployment, poor-infrastructure and under-development in many parts of the country, suicides by farmers, gap in demand-supply chain, and so on will be addressed quickly and in short span of time.

India has numerous management institutes and colleges which produce large number of quality managers having specialization in agricultural management and other areas of marketing and management. There are also numerous agricultural colleges and universities from where graduates can join government organizations like PSUs and PPPs who can plan strategies to direct and manage agriculture on vast tracts of our country.

By launching chain of thousands of retail-stores through various PSUs and PPPs, the government can create lakhs of jobs for our agriculture and agri-management graduates as well as for general graduates. Government undertakings through PSUs and PPPs in retail-marketing of essential commodities will also improve quality and quantity of production in farms and agri-related business.

Other benefits of PSUs and PPPs in agri-related retail-marketing will be obtained in optimal supply of essential commodities. Top management of PSUs and PPPs can easily determine the appropriate prices of essential commodities in the interests of sellers and consumers. Moreover, middle-men in supply-chain and hoarders will be eliminated largely who arbitrarily force price-hikes and cause gap in supply by stocking and black-marketing.

Another problem caused due to absence of chains of PSUs and PPPs in retail-marketing is large encroachment of public places and on roads by end-retailers and hecklers in cities which seriously causes undue inconvenience to normal traffic movement and commuters in general as well as piling of garbage, filths, and unhygienic conditions at public places. The city administration also finds great difficulties in curbing this encroachment and removing the garbage and maintaining traffic which has become daily routine problem due to end-retailers.

PSUs and PPPs can also open markets and marts in retail-stores where end-retailers and hecklers can be employed better and their activities can be managed in better way while they can also be provided benefits of various government schemes and employment opportunities. In each city, scores of marts can be opened at important pockets and along with multi-storey retail-stores which will definitely change the sub-standard life-style of a city as well as create numerous opportunities in the market.

Foreign partnership and foreign direct investment (FDI) can also be handy for investment in retail-marketing. However, exploitation of domestic market, agri-sectors, and public wealth through arbitrary stocking, control over prices, and export-import of products to and from off-shore markets are always feared due to foreign investment.

PSUs and PPPs in retail-marketing, on the other hand, will together determine the role of foreign investment as well as will check the monopoly of both private and foreign investment in retail-marketing. Common mass, who are already victims of shortage in supply and shortage in facilities and services and who are also afflicted by high crime rates, do find price-rise as rubbing of salt on injuries.

A large percentage (40%-60%) of our population does not even earn 15000 rupees a month and another large could not even manage 3000-5000 rupees a month while they have to feed a family of five or six members. Around 50%-70% of our population could not arrange college education to their children; same population could not provide modern competitive high school education to their children; whereas 20%-30% population anyhow could not afford to send their children to school which is definitely considered as a big liability on family to afford and arrange.

There are tremendous scopes in Indian market for retail-marketing which will give benefits to Indian consumers, huge employment opportunities to Indian mass, and business benefits to our farmers and small-scale manufacturers. Government should not delay in initiating and implementing undertakings in retail-marketing through PSUs and PPPs.

Editorial NOTE: This article is categorized under Opinion Section. The views expressed in this article are solely those of the author and do not necessarily represent the views of In case you have a opposing view, please click here to share the same in the comments section.
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