Reliance Communications' DTH service provider, BIG TV, has come with a revolutionary idea for selling its recharge coupons across India. The company has put together India's largest network of shops and company stores for sale of recharge coupons

The existing network of 100,000 retailers, 250 Reliance web worlds, 219 Reliance mobile stores and 40,000-odd telecom outlets, which are sales points for the BIG TV DTH service will also stock the RCVs. Apart from this, the options of recharging online or through the mobile phone are also being explored.


“The biggest hurdle in the growth of the DTH services in India was the accessibility. We changed the paradigm when we launched across 6,500 towns with 100,000 retail outlets, which ensured easy access for customers and we clocked record-breaking sales. Our endeavour is to get as close as possible to our customer’s doorstep with the RCVs”, said Mahesh Prasad, president, application services group, Reliance Communications.

BIG TV DTH service, launched on August 19, 2008, was one of India’s largest retail roll-out of a home entertainment product and service. BIG TV, since then, has grown rapidly and has captured over 750,000 subscribers in just about three months to emerge as the fastest growing DTH service in India.
BIG TV’s launch offer included a three-month free subscription to their premium pack. The 50,000 customers who subscribed to BIG TV in the month of August will soon reach the end of their free subscription period and will need to buy recharge vouchers for their monthly subscriptions.


BIG TV has six monthly subscription packages, ranging from Rs 100 to Rs 400, eight regional language channel packs at Rs 30 each per month and 12 top-up packs across the News, sports, kids , films, lifestyles, entertainment genres ranging from Rs 25 to Rs 40 per month.


While this entire network is in place, it has been heard that BIG TV is also exploring the options of recharging via the Internet and mobile phones making it easier for the customer.


Reliance BIG TV DTH offers India’s first fully digital home entertainment service using MPEG-4 platform, under BIG TV DTH brand. The world’s most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, cinema and audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.


The country’s largest on-ground infrastructure for a home entertainment created by BIG TV DTH would enable the company to serve over five million new customers every year and will offer multiple price points and packaging offers to suit needs of all customer segments. The state-of-the-art customer service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages. Available at launch at one lakh retail outlets across 6,500 towns, over 2,000 exclusive Reliance branded stores, BIG TV DTH is the largest retail roll-out of a home entertainment service in India.