'Bigg Boss' Season 3 on Colors gets bigger with Big B

This year, 'Bigg Boss' gets even bigger, with the big boss of Bollywood, Amitabh Bachchan, playing Pop Philosopher. Season 3 will make its presence felt on television with a special music trailer with a song sung by none other than Amitabh Bachchan.

CJ: Viral Bhayani

Wed, Sep 30, 2009 11:57:46 IST

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AFTER KEEPING millions of Indian households glued-on to ‘Bigg Boss Season 2’ last year, Colors (a Viacom18 brand), India’s most popular channel, announced the launch date of ‘Bigg Boss’ season 3 – the show starts airing on October 4 at 9.00 pm. And this year, ‘Bigg Boss’ gets even bigger, with the big boss of Bollywood, Amitabh Bachchan, playing ‘Pop Philosopher’. Bachchan will be appearing on the show, twice every week – on Fridays and Saturdays. Big Boss Season 3 will also make its presence felt on television through a special music trailer with a song sung by none other than Big B Amitabh Bachchan himself set to music by the talented musical duo Vishal-Shekhar.

Speaking of the development, Rajesh Kamat, chief executive officer Colors said, “Our channel share and reach in the 9.00 to 10.00 pm block has increased significantly over the last 6 weeks. With ‘Bigg Boss’ at this time slot, we’re confident of further strengthening our position in this block, leading to a wider gap between Colors and the other players in the GEC category." He further added, “It is our honour to have Amitabh Bachchan on-board and we look forward to him providing his inimitable touch to one of our most popular format shows.”

In this season of Bigg Boss, Bachchan will be playing the role of ‘Pop Philosopher’ - a unique concept that will be one of the differentiators of this season. As ‘Pop Philosopher’, Big B will bridge the gap between ‘Bigg Boss’ participants and viewers – through contextualising events, simplifying emotions and most importantly, analysing developments that happen within the ‘Bigg Boss’ house.

Every Friday, AB will be interacting with all housemates and announcing the eviction. Further, every Saturday, he will be talking to the evictee for an hour – trying to analyse and de-code his/her emotional journey in the Bigg Boss house.

Talking of his association with ‘Bigg Boss’, AB commented, “This is one show that has intrigued me immensely as a viewer – its format, its contestants and the psychological battle within the house. That intrigue, coupled with the unique concept that Colors shared with me for this season, excited me to be a part of ‘Bigg Boss’ this year.” He further added, “I am looking forward to my role that gives me the unique opportunity to help viewers decode emotions and comprehend simple philosophies of life (without getting philosophical).”

Talking about this season, Ashvini Yardi, Programming Head – Colors, added, “There have been many new elements added in this season of ‘Bigg Boss’ that are sure to make this season, even bigger and better. Apart from an interesting mix of ‘housemates’ (that have been chosen, based on our viewers’ choice), Amitabh Bachchan’s presence twice a week in an exciting role, will make for compelling viewing.”

On this occasion Deepak Dhar, MD Endemol India says, “We are immensely proud of our property Big Boss, this is the third season running and with Mr Bachchan on board this season we have raised the bar up for reality shows in India.With this new addition to Big Boss we are sure to revolutionise reality TV."

‘Bigg Boss’ presents the unique combination of reality and real unscripted drama. It is the ultimate reality show where 14 handpicked strangers are locked in a house, for close to 85 days – with 35 cameras following their every move 24x7 and Bigg Boss, the ultimate authority in the house who ensures that their stay is anything but comfortable. As the 14 hand picked contestants vie with each other to survive in the Bigg Boss house, irritation, backbiting and backstabbing reach its prime. This is one show that brings out the best and the worst side of contestants.

Last year, on Season 2 of Bigg Boss, 70 million viewers watched the show over a period of 3 months.

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