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Bihar to host two-day national seminar on 'Media & Ideology of Development: Strategic options for Developing Regions'
A two-day national seminar is going to be organized on "Media & Ideology of Development: Strategic options for Developing Regions" at Central University of South Bihar by its Department of Mass Communication & Media in Gaya district on March 1 and 2.

According to the event organizers, the proposed seminar will attempt to address  various development challenges and issues in general, but in particular in the agriculture sector;  flood affected and drought prone areas and other challenges due to cleanliness, open defecation, etc., and look for alternative paradigms for developmental,

"The need for development in twenty-first century especially in developing societies is of utmost importance because of its very connotative aspects. The new development paradigm demands social justice, liberation and empowerment as the hallmark of development," states the concept note of the seminar.

It adds that the organic and participatory model of development is encouraged to counter mechanistic model of development, however, media's role cannot be ignored which has the immense potential to play a catalytic role in development.

"But the role of mainstream media is debated upon because it is urban based and ignoring the larger section of the society in the rat race to achieve its corporate objectives. The politics of ignorance is structured; media corporatization and its concomitant issues are responsible for it. Moreover, newspapers and television channels are reluctant to cover the majority of the population what they are supposed to do and hence suffering from pluralistic ignorance," it elaborates.

Various sub-themes of the seminar are: media & the farm sector; traditional media for development communication; media, corporatization and development; mediated comm. & challenges of social inclusivity; media, democracy and development dilemmas; digital democracy for rural development; mainstreaming development discourses for media; infotainment strategies of development; environmental issues and development; social issues, awareness and development; community centric approach in development; ICT & development; media, psychology and development; media, education and challenges in development; media collective for rights and legal issues.

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