In a run-up to the upcoming national polls, the BJP has launched a website to collect online funds to support party's campaign, aimed at making Narendra Modi the next Prime Minister of the country. The website that was launched at an event in New Delhi had been named as 'Modi 4 PM fund'.
This move, which is seen as inspiration by the Aam Aadmi Party (AAP) is created as a special platform for urban professionals, a segment which is rapidly attracting people towards AAP.
BJP chief, Rajnath Singh, said that the party had fixed up limits for the donations that the supporters could contribute via internet, which ranges from Rs. 10 to Rs. 1000, the transaction can be done through cash, credit card or debit card. The contributor will receive a confirmation mail through a mail of text message immediately. Rajnath Singh kick-started the funds-raising campaign by donating 1000 rupees.
Meanwhile, another BJP leader, Piyush Goyal, said that the workers of the party would go door-to-door to support the campaign. Every worker will go to atleast to 100 houses for campaigning, and this will help in building a good relationship between the party and the people, reported ANI.
BJP has also re-designed its website, which now focuses on party's work on key national issues, speeches of its top leaders. The website has now become more interactive. A new Technocratic Cell was also launched, which focuses on recruiting alumni from the Indian Institute of Technology (IITs), Indian Institute of Management (IIMs), and other management and engineering colleges.