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Blogging: The new fearless expression
With blogging, pod casting and maintaining online diaries becoming a norm of life, the Symbiosis Institute of Media and Communication organised the first National Cyber Media Conclave at its Lavale campus
THE WORLD has shrunk for sure. And guess what, you don’t need to shriek your lungs out to get yourself heard. If you have a vision, if you have an idea or even if have a line that you need to share, all that you would need to do is start a blog or write on citizen journalism portal or pod cast the details that you want to share with the big world that lies beyond the tiny world of yours. Keeping this growing trend of knowledge dissipation in mind, the Symbiosis Institute of Media and Communication (SIMC), Pune organised the first National Cyber Media Conclave on March 28.

The event kick started with the Ujjwal Kumar Chowdhury, dean and director of SIMC delivering the inaugural speech and welcoming the panels of speakers to speak on the importance of knowledge sharing, social change and networking.

Big wigs of the web world like Kiruba Shankar, co-founder of The Knowledge foundation, Namit Bhimbhat, chief executive officer, Switch Media Services, Atul Chitnis, senior VP, Geodesic Information Systems, Jasmeen Bhateja, founder, Blanknoise.com, Rajesh Lalwani, founder and chief executive officer, blogworks.com, Rashmi Dhanwani, media manager, Breakthrough TV (bell bajao campaign) and J Mahadevan, VP products Bharat Matrimony graced the one-day event.

Kiruba Shankar, who helps leveraging the power of social media via blogging, pod casting and wikis, said, “Blogging is one of the most effective ways of communicating. Right from a teenager to net savvy bosses, almost everyone blogs their heart out. And that’s the beauty of blogging; you get to give your thought a wings. Your thoughts go just the way you want, without a single cut.”

To this a student, couldn’t help but ask, “But without censorship, don’t you think that blogging is just a way of pushing your thoughts on the web, which might ruffle a few feather?” Shankar explained that blogging should be treated like the movie reviews; it’s a person’s view that need not be taken seriously unless it’s highly offensive.

The first session wrapped up with Jasmeen Bhateja, speaking on how blogs and websites could be used to raise issues and hence bring about a social change. Bhateja’s Blanknoise is an initiate to raise issues like eve teasing, which in general is not taken as a serious offence.

The second session that followed had speakers like Namit Bhimbhat, who spoke on the evolving face of online videos and J Mahadevan, spoke about how the web could be effectively used for branding in a very social way.

During this session Rashmi Dhanwani said, “With Internet being able to penetrate into the Indian society, it can be effectively used publicising certain issues and the using it as a tool to mobilise people to fight for a cause. Just, like the bell bajao campaign primarily targets at men to raise an alarm each time they see any one inflicting domestic violence.”

If Dhanwani spoke about using the cyber world to revolutionise the society then his co-panelist Atul Chitnis spoke about the business of open source. He said, “Today, when you search on Google then you are actually using open-source software — which has been built by Google and actually costs nothing each time that you use it. But this 'open-source' process is gradually becoming a threat and an opportunity for business.”

His talk addressed on how Free and Open Source Software (FOSS) manages to influence and drive several businesses and how common man gets involved with it.

The crux of the meet was to make all aware of how the newfound technique could be judiciously used to vent out one’s feeling, ideas and of course be used to make money.



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