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Blogs: An alternative media in contemporary era
Of the audiences are surfing internet, 70 per cent people are using blogs to express their views. For journalists blogs are an alternative source of news and public opinion. Educators and business people use it for sharing knowledge.
TODAY, IN contemporary era, we have various alternative mediums. The word blog is a frequently modified web page in which dated entries are made. Now, blogs are becoming an increasingly popular form of communication in the internet (worldwide web). A further goal is to contribute to a theoretical understanding of how technological changes trigger the formation of new genres and create new alternative mediums, which in turn may affect the genre ecology of a larger domain such as the internet. 
The blogs is neither fundamentally new nor unique, but that it, along with other emergent genres driven by interactive web technologies occupies a new position in the internet genre ecology. Of the audiences are surfing internet, 70 per cent people are using blogs to express their views.
Journalists see blogs as an alternative source of news and public opinion so it is used in large scale. Educators and business people see these as environments for knowledge sharing blogs created for this purpose within an organisation or institution are sometimes called k-logs (knowledge logs).
Last but not least, private individuals create blogs as a vehicle for self-expression and self-empowerment. Bloging makes people more thoughtful and articulate observers of the world around them.
All of this is purportedly brought about by the technical ability that blogging software affords to update web pages rapidly and easily. So blogs play a vital role to express your thoughts, feelings, views and opinions.
Moreover, blogs shares similarities with other digital genres, including the personal home pages, which prior to the creation of blogs, was the preferred way to present oneself and one’s views on the web. Blog conveys demographic information about its author primarily in the sidebars and through links, reserving the entry column for the author’s musings of the moment, but their overall functionality is similar.
All this suggests that blogs, rather than having a single source, are in fact a hybrid of existing genres. These are rendered unique by the particular features of the source genres they adapt, and by their particular technological affordances.
The two major types of blogs defined by purpose in the present study could also be placed along the continuum with journal-style blogs closer to online journals, and filter-style blogs closer to community blogs. The ‘intermediate’ characteristics of blogs make these attractive to users. In particular, blogs allow authors to experience social interaction, while giving them control over the communication space.
Combined with the unprecedented opportunity that blogs provide for ordinary people to self-express publicly, these characteristics suggest that blogs would continue to grow in popularity in the future, and that these would be put to increasingly diverse uses.
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