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Book on SEO launched
Clearpath Technology's Chief Operating Executive recently announced the release of his book 'A Complete Guide to Search Engine Optimization'. The book will introduce the readers to the world of search engine optimisation, its advantages and benefits
DEEPAK BANSAL, Chief Operating Executive of Clearpath Technology recently released his book, 'A Complete Guide to Search Engine Optimization'. The book discusses the ABCs of optimising search engines to boost the website owner’s traffic, ranking and eventually promoting a better sales performance.

The book will introduce the readers to the world of search engine optimisation, its advantages and the benefits the web page owners will gain from SEO. It will give insights on how SEO works, which is considered as one of the most cost-effective Internet marketing strategy.

Also included in the book are some issues affecting/affiliated with SEO and the concepts in connection with SEO practice.

Among the salient features of the book are:

Step-by-step explanation on how to engage in a website promotion and be ranked among the top.
Finding the best and appropriate keywords, which is a vital step in web page optimisation, the SEO success depends largely on a well chosen keywords
The basics of link building, which is one of the most important factors for gaining a considerable search engine ratings
Application different strategies to increase traffic, leads and sales
Tailor fitting the web designs and web contents in accordance with what the target audience requires and delivering it in an attractive package that is readable and easy to explore
Application of various Internet marketing strategies, which help in capturing the attention of prospective customers and search engines, thus making the web pages more competitive
Developing an effective marketing messages/concepts, which will make the web page stand out in a congested marketplace
Developing and maintaining a lasting business relationship with potential clients

To enable the readers to fully understand the terminologies used, a glossary of terms is provided at the end of the book. Likewise, to assess the level of understanding of the readers regarding the subject matters discussed in the book as well as in keeping track of their progress, quiz questions are also included.

The author, Deepak Bansal, is the first Indian author to write a book on detailed marketing and search engine optimisation. He is one of the most sought after Internet Marketing Consultants with eight years experience in search engine optimisation. In his book, he shares his knowledge and expertise because he knows how hard it is to establish and promote an Internet marketing website and have it ranked among the top in the search engines.

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