Jay Gray, Vice President, Global Partnership Development at Brand USA will lead representatives from the Beverly Hills Conference & Visitors Bureau, Caesars Entertainment, Cirque du Soleil, Hearst Castle, Hornblower Cruises & Events, Las Vegas Convention And Visitors Authority, Los Angeles Tourism & Convention Board, Massachusetts Office of Travel & Tourism, Maxim Tours LLC, Nevada Commission on Tourism, NYC & Company.
Other participants include NYC Partner (Empire State Building Observatory), & NYC Partner (Broadway Collection), Papillon Group, Philadelphia Convention & Visitors Bureau, Red and White- San Francisco Cruises, San Francisco Travel Association, Santa Monica Convention & Visitors Bureau, Sans Incredible Vacations, SeaWorld Parks & Entertainment, Simon Shopping Destinations, Starwood Hotels, Tours Limited LLC, Universal Studios Hollywood, Visit California, Visit Florida, Visit Orlando, Visit Tampa Bay, Walt Disney World, 7M Tours and Brand USA.
Brand USA is the public-private partnership responsible for promoting the United States as a premier travel destination and communicating U.S. entry/exit policies and procedures.
Established by the Travel Promotion Act in 2010, the organization's mission is to increase international visitation to the United States while working in partnership with the travel industry to maximize the economic and social benefits of travel. These benefits include creating jobs essential to the economy and fostering understanding between people and cultures.