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Branded clothes, Dj's and fineries make up the Fat Indian wedding
Everyone wants to make their D day memorable and in India this is fast growing into a lucrative trade. People are spending lavishly on each and every aspect of their wedding.

IT IS that time of the year in India when preparations are in full swing for the big fat Indian wedding. Exhibitions like the recently concluded Vivaha 2012 and Wedding Asia are giving shoppers an avenue to splurge on bridal dresses, delicate jewelery and much more.

Ratika Seth, the Marketing head of the Vivaha Exhibitions in India told ANI, “With years Indian weddings have become big and it has become a social status. We have realized that weddings are not only about clothing and jewelery and they are everything about else as well. So we have got luxury interiors, home decor, designer bathroom, kitchen and everything along with trousseau packaging, clothes, jewelery and wedding gifting items, honeymoon destinations as well as photographers, everything under one roof.”

With customers becoming more experimental, choices like Bollywood inspired theme photography and things can turn one's big day into a fairytale occasion. In this trend, the designers are also benefiting a lot. Designers like Vikram Pandit and the rest design a wedding collection that are immensely a big hit among the upper middle class people. Recently in Fashion Week Mumbai, Bipasha Basu spotted a 'modern Indian bride' that had a heavy lehenga choli and minimum makeup for the bridal wear. The whole industry is estimated to be about 25 billion US dollars.

Recently in Andhra Pradesh, PCC president and state transport minister Botsa Satyanarayana Rao spent lavishly on his daughter's wedding, with 300 SUV's at his beck and call for the wedding. Huge number of police force was deployed not only in Vizianagaram but also in Visakhapatnam and Srikakulam. The extravaganza of the ceremony would have been clear if we would have got a number as to the expense of the entire evening but everyone shied away from that one. Even private taxi drivers were reluctant to say how much they were being paid for their services.

Although not on such a grand scale but Indians from time immemorial love spending on wedding and the amount of money spent is increasing at a faster rate. With people becoming conscious of brands and foreign locations for honeymoon destination, they really try to make their wedding a huge success and very few actually give real attention to the marriage.

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