Fans line up in queues to wait for their turn and the first ones to get the coveted device are given high fives with their device by the Apple store staff. As reported by dailymail.com, fans had lined up in hundreds in the early hours of the Friday morning. In UK, the iPhone went on sale at 8 am at £529 - £699 and most of the people who laid their hands on the device were smilingly, braving the cold weather knowing that they would get a hefty amount by reselling their gadgets to others in line.
Last week when the Apple uncovered all the features of the iPhone, it piqued the interest of many people and added to the anticipation. With the iOS 6 operating system, it also has new features in its Siri voice search as well as its maps technology that displaces Google Maps. Not only in London but people have been lining up for a week in Manhattan and New York to get their phones.
This kind of hoopla and madness was last seen when the Harry Potter film and books were released. The fact that people are so in love with the gadget takes us back to simpler times when Friday was especially reserved for the first day first show at the talkies.