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Bruno Martinez creates a global identity for Match Boys Collective
Bruno Martinez concedes that before people meet him they often incorrectly believe that he is from Southern California. This graphic designer has had a major influence on the community through his work with a number of different brands.

The assumption that he's a "dude from Santa Monica or San Diego" is a presumption that vets his connection with the lifestyle/ethos of skateboarding and surfing. Martinez has worked with icons of the industry like Insight 51 and others in addition to carving out his own brands like Match Boys Collective. He's a leader of his generation, using multiple platforms to connect with and present his designs to an attentive public. Fans of his work are truly international. From Argentina to Australia, Mexico to Spain, the United States and just about anywhere that the adventurous spirit resides; this is where you'll find Bruno's influence.

This graphic designer may be most well-known for his work creating Match Boys Collective. A brand that started as a blog which included Art, Architecture, Fashion, Skate, Surf, photography, and his own designs; it quickly gained global attention. What began from Bruno's internal interests and aesthetic insight cultivated copious request for him to create designs for others, resulting in a brand collection offering in 2014. With industry attention focused on him, Martinez took a proactive direction with the film Vanguards and Visionaries. Working closely with acclaimed director Sergi Castella (known for his Nike commercial work), Bruno created a film that would speak to the sincerity of the lifestyle. He relates, "As lead Graphic Designer and Art director, I need to create concepts that are transmitted to the people and make sure that those concepts or ideas arrive. I design created Vanguards and Visionaries as a reflection of the brand and how 'artists' feel nowadays, which match exactly with the message of the brand. I designed the entire collection with this idea stuck in my mind, trying to be notorious with heavy and solid typography but subtle and risky. My idea from the beginning was to design a sober collection which speaks on its own. The message stays consistent and the idea looks clear. I was in constant contact with the director to ensure that the idea was consistent till the end." Vanguards and Visionaries received resounding accolades, appearing at a number of festivals including the Mexico Fashion Film Festival, La Jolla Fashion Film Festival, Fashion Film Festival Milano, and others.

As proof that Bruno's vision and methodology gained worldwide attention for him within the industry, his work with Match Boys Collective led to his collaboration with some of the biggest names companies in that world. While still at Match Boys, Martinez was contacted by Adur Letamendia, Global Communication Manager for Pukas. With a history of forty years in the surf industry, Pukas desired to acquire the same sincerity Bruno had injected in the Match Boy campaigns. The result of a Pukas/Match Boys collaboration titled "Riding Together dying alone" consisted on a full range of Clothing products and six different surfboards. Bruno relates, "The surfboard designs were entirely inspired by the ocean's forms and colors. The patterns used on those boards are like the reflections on the surface of the water on a sunny day. The water is the main element of the collection and is also present on the clothing. Regarding the colors, I wanted to show not only blues but also green, yellow, black, red, and purple because those are the colors that you can find in the world under water. The surfboard designs were transmitted to the shaper (person who builds the surfboards) and he very quickly understood and got the exact idea we wanted to design. I wanted to make a connection between the clothes and the surfboards, like it was a cycle."

When Insight 51, one of the biggest brands of the 90's and beyond, enlisted Bruno to create a full range of graphics for the summer collection (via Insight Europe), it was a chance to work with a brand he'd known since his youth. The brand is dedicated to developing the culture with a focus on pieces that define a laid-back mindset. Martinez also developed the overall look or style of the publications on the Insight 51 social media. One of the most impactful and gratifying moment for any professional is when the icons you grew up with ask you to contribute your talents for their continued success. Pulling the past and present into the future is the direction towards which Bruno Martinez moves.

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