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Business in the west is upbeat with Christmas round the corner
Over the years, due to aggressive marketing, exchanging of gifts has become one of the core aspects of the modern Christmas celebration, making season the most profitable time of year for retailers and businesses throughout the world.

WITH THE biggest and the grandest festival season around the corner in the west, Christmas motifs in LED lights made in China have flooded the world market as they are cheap for one time use. Motifs as lighting products are considered ideal for public buildings, hotels, storefronts, and restaurants or even home during Christmas festival. The market forces have commercialized the production of Christmas motifs like Santa, reindeer, stars and many more.

In the olden days, Christmas motifs were made part of home craft by creating cut outs, cross-stitch design on cloth, cloth patch work, etc., to decorate the places during the festival. But now, the commercially produced popular attractions in the market during Christmas month include various commercially produced motifs, festival lights, candles, the Nativity Scene, cards, carved nutcrackers, bells, toasted almonds, egg bread with candied fruit, hot mulled wine and endless variety of gifts for exchange.

Over the years, due to aggressive marketing, exchanging of gifts has become one of the core aspects of the modern Christmas celebration, making season the most profitable time of year for retailers and businesses throughout the world.

During the season, sales increase dramatically as people purchase gifts, decorations, and supplies to celebrate the festival. It has been observed that some retailers are so dependent on the Christmas shopping season since it compensates for losses from other quarters of the years.

According to noted business analyst Edward Hadas: “Enter the idea of a relationship founded upon mutual gifts, with some accommodation for greed. This ‘logic of exchange’ begins with two attributes of human nature. Generosity leads me to offer my skills, money, products or whatever else I can give to the world. The desire for justice leads me to want a fair return for these gifts.”

Black Friday in the United States is often regarded as the beginning of the Christmas shopping season with retailers opening their shops extremely early and offered promotional sales and closing late at night. The business of several billion dollars is done during Christmas season in many countries of the west.

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