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Business stunts: Gold-plated pen drive and Tendulkar's 37-kg biography
The other day when I leafed through a news magazine I found a gadget that boiled my blood. It was a gold-plated 32 GB pen drive made from 24 carat gold i.e 99.9 percent pure gold leaf with a jaw-dropping price tag of Rs. 45,111.

IMMEDIATELY, MY mind echoed with the words of Sam Pitroda (Adviser to Prime Minister of India on Public Information Infrastruture) who in a recent seminar lambasted that the great minds of the world occupied themselves in solving the problems of few rich people who really don't have problems at all.

It made no sense to comprehend the intentions of the company, which made such products. I am skeptical of marketability of such products. Should we call it a news-grabbing event rather finding any intrinsic utility even by the rich?

Pen drives are such a huge necessity and are today carried in a very routine fashion. Even if the rich  purchase them by impulse, they fear of product security than data security. 

I am questioning the very idea of making gold-plated pendrives, which in my opinion, is simply sapping the creative energies for such absurd products. Technology should help to make products at an affordable rates. No doubt, the design should be elegant, but it must be cost-effective.   

We have recently witnessed the unveiling of economy tablet Akash by our HRD Minister Mr. Kapil Sibal.   The very idea of cheap tablet computers for students not only won accolades from millions of Indians, it made the world to pause and see what India is thinking in terms of mass appeal and aggressive marketing strategy. The nano car by Tata is another instance to think differently with a novel idea of providing   middle class a budget car.

But some business enterprises employ nasty tricks to make quick bucks. See the bizarre marketing strategy of one of the publishers. A book is brought out with Sachin Tendulkar's blood to cost $75000. If we go into the detail, it is reported that a special edition of new biography of Indian cricketing star Sachin Tendulkar will contain drops of his blood. 10 copies are being printed containing a signature page mixed with his blood. The 37-year-old described the unusual tribute as "mindblowing. With more than 1,500 pictures, the book "Tendulkar Opus" biograhy will weigh 37 kgs and each of its 852 pages will be edged in gold leaf.

It is time for quick introspection and admonish such acts vehemently so that precious resources are not wasted in mindless pursuits.

Editorial NOTE: This article is categorized under Opinion Section. The views expressed in this article are solely those of the author and do not necessarily represent the views of In case you have a opposing view, please click here to share the same in the comments section.
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In This Article
sachin tendulkar
(791 Articles)
sam pitroda
(41 Articles)

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