HON’BLE TOURISM Minister Shri Subodh Kant Sahay inaugurated the national movement of “Campaign Clean India” at India Gate on Monday evening. In association with Midas Next and Think Blue, the Ministry of Tourism organized the event at India Gate to launch its “Campaign Clean India” movement.

On this occasion the Minister spoke about the need for clean India. He said, “India is a great place for tourism and we say that we are Incredible India but how can it become a credible India if we keep our places dirty”.

He further addressed the crowd gathered for the event that this campaign is not only for the Ministry of Tourism, but all Indians must join this campaign and participate in keeping the country clean. He reiterated to “keep the country clean and lovable as it is”.

The 3D display that left the crowds spellbound depicted the history of India and how army was an important part of what we call an Incredible India. The Jawans fought battles for us to save our sovereignty. We dedicated India Gate as a memorial for the Jawans who died fighting for the nation. The 3D display asked the public to not litter around and crib on the walls of the memorials and monuments and instead extend a helping hand to preserve our national heritage and pride. The event was supported by Think Blue an initiative by Volkwagen for cleaner India and was conceptualized and managed by Midas Next.