The market is now worth some $4.5 billion. The leading cosmetic institutes are giving reasonable discount and inviting large segments of young professional at Nip and Tuck vacation in India. These money minting surgeries and vacations also promise to get a highly paid job.

“I think these surgeries are fit for jobs like modelling, advertisement industries and fashion world. The good appearance is also necessary to take advantage in fierce competition. However I believe that the most of young professionals still use make-up rather than the surgeries,” said Kunika Schdeva, an executive director with a placement agency. “The job hunting is not a beauty contest, talent and working capabillity should remain the most important factors during employment,” added Ms Schdeva.

“What about the people who cannot afford these cosmetic surgeries to look beautiful. Will they not be eligible for high paid jobs,” asked Jyothi Randhawa, an executive with a call center. She said this practice should be stopped, wherever companies are adopting this system government must come forward to take action.

The cosmetic surgery departments in most of public hospitals are now busiest places for appointment. The most patients are in their in early 20s and 30s. The four most common procedures are doubled eyelid surgey, liposuction, nose jobs, and body contouring. There are numerous illegitimate beauty and cosmetic clinics all over India and 70% cosmetic procedures take place in unlicensed salons, some even offer face and body slimming injections.

“The days are not far when parents will start to save money for their daughters not only for dowry but also for cosmetic surgeries. People should not only pursue external beauty but also internal ability too. Today, boys are joining girls in the race of attractiveness, where is India heading to, I fail to understand,” concluded Ms Sachdeva.