BOLLYWOOD’S BIGGEST banner, Yash Raj Films is passing through a very tough phase, and trying a lot to get a big hit. From the top actors, to other film industry people, everyone dreams to work and get associated with Yash Raj banner. Since the past two years, the top production house of Bollywood has given a series of flops and lost billions of rupees at the box office. Despite several flops, Yash Raj banner has also made notable films like Chak De India and Dhoom 2 that broke many records at box office. Shahrukh Khan starrer Chak De India ruled in almost all the Hindi film awards in 2007, including the Filmfare Awards. A forty crore budget movie Dhoom 2, released in 2006 also did around 100 crores of business.

Bachna Ae Haseeno, is the new film produced by Yash Raj banner and is slated for release this Friday ie August 15. After the recent flops - Tashan and Thoda Pyar Thoda Magic, Yash Raj Films has high expectations from Bachna Ae Haseeno. In fact, the production house is claiming that Bachna Ae Haseeno would be a super hit.

Once known for making quality films, mostly hits, the Yash Raj production changed their business strategy couple of years back. Instead of directing their movies themselves, the production house started working with a league of brand new directors. Kunal Kohli, Sanjay Gadhvi, Shimit Amin, Sidhharth Anand are some of the directors to have made films with Yash Raj productions. But the experiments of Yash Raj Films turned futile and could not produce an encouraging output.

Apart from few hit films, most of the films badly failed at the box office. Taking lessons from the past failures, the Yash Raj banner changed their marketing strategy for Bachna Ae Haseeno.

For the first time, the production house began massive promotion of the movie, about two months ago. Usually Yash Raj Films promotes its film three-four weeks before the release. Besides, the cast and crew of the movie have also worked hard for promoting Bachna Ae Haseeno. For past weeks, the movie stars Ranbir Kapoor, Minissha Lamba, Deepika Padukone and Bipasha Basu were seen all over the television giving press interviews and as a part of other events.

Plot of Bachna Ae Haseeno revolves around three love stories of the hero Ranbir Kapoor (Raj) with three different girls at different times in his life. Raj fall in love with three girls namely Radhika (Bipasha Basu), Gayatri (Deepika Padukone) and Mahi (Minissha Lamba). Each girl, teaches him (Raj) a little bit about love and a little bit about life in their own sweet, sexy or sassy way.

As the story appears a bit different and interesting, we can expect positive response from the viewers. Importantly, the film features today’s young dashing star couple Ranbir Kapoor and Deepika Padukone. Both of them have a huge fan following. Besides, Bipasha Basu, who is considered one of Bollywood’s sexiest ladies, also has a huge fan base.

In fact, right from the airing of the first promo on the television channels, Bachna Ae Haseeno has impressed the cine-lovers. Music of Bachna Ae Haseeno has also become popular, especially the title track and ‘Khuda Jane’. The music director duo of Vishal-Shekhar has nicely re-composed the music for all time RD Burman hit track ‘Bachna Ae Haseeno’.

Before release, Bachna Ae Haseeno has surely managed to create a massive buzz in the country. But the coming Friday will decide the fate of the movie and Yash Raj banner as well. Let us hope the movie gets a phenomenal response at the box office and brings Yash Raj Films back on track.