CASA: A sub-brand of Lodha

Lodha Group is a premier real estate developer in Mumbai, has Lodha recently launched its sub brand 'Casa' to cater to the needs of the aspirational middle-class to have the best in life, while ensuring security, comfort and value for money

CJ: pournima Surve

Thu, Mar 19, 2009 19:03:22 IST

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Real Estate News :

CASA – MEANING ‘home’ in Spanish earmarks a residential revolution in the mid-income segment benchmarking facilities that spell luxury available at benchmark pricing. As the leader in innovation in real estate, Lodha recently launched its sub brand ‘Casa’ to cater to the needs of the mobile, aspirational middle-class to have the best in life for themselves and their families, while ensuring security, comfort and value for money. With this brand, Lodha Group makes foray into creating the best quality and value realty in the mid- income segment by providing comprehensive housing solutions with high intrinsic value.

The first project through the sub-brand Casa is Univis at Ghodbunder Road. After the overwhelming success of Casa Univis, the Lodha Group launched a series of successful mid income luxury projects; Casa Royale , Casa Ultima at Thane and Casa Essenza at Dahisar.

About Lodha

Established in 1980, Lodha Group is a premier real estate developer headquartered in Mumbai. The Group is currently developing in excess of 27 million sq ft of prime real estate over 30 projects in and around Mumbai, from Nepean Sea Road to Dombivli, making it the largest developer in Mumbai and one of the largest in the country. The group is now expanding into Western and Southern India and recently kicked off their geographic expansion by launching Lodha Bellezza, an unparalleled super luxury residential project in Hyderabad and is soon expected to launch its first project in Pune.

In 2007, the Lodha Group received the largest ever foreign direct investment (FDI) in the real estate sector in India. In addition, it works with leading financial institutions, designers and product manufacturers to bring together the most premium offerings for its customers. The group focuses on development of residences and office spaces in various formats including standalone projects, IT campuses, weekend retreats, townships and SEZs. From luxury garden residences in South Mumbai to large integrated townships in the suburbs, the group caters to diverse consumer needs across all segments. The group currently employs over 1300 professionals. With a vision to build better lives, Lodha exceeds the expectations of customers through innovative, world-class solutions, thereby creating value and at the most opportune moment.

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