INDIA’S FIRST complete licensing solution provider, is all set to provide a licensing platform to the Diamond Comics characters – Chacha Chowdhary, Pinki, Sabu, Billoo, etc through character licensing and animation. Diamond Comics, a pioneer in Indian comic industry will soon enter into a related tie-up with License India, a division of Franchise India Holdings Limited. Plans for the same will be unveiled on the grounds of Brand Licensing and Merchandising Show, 2009 in Mumbai.
As per the agreement, the famous Indian characters of Diamond Comics would now be seen in cartoons, animated films, mobile games and would also have licensed merchandise in children’s properties – clothes, toys, stationary, etc.
According to Gaurav Marya, president, License India, “Animation and character licensing industry in India has bright prospects due its large population that accounts for a major chunk of the world’s population. Also, the vast majority of India’s $75-$100 million market in retail sales comes from licensed merchandise in children’s properties.
The global animation market (demand perspective) was estimated at $59 billion in 2006 and is expected to reach $80 billion by 2010. In India, the animation industry value was pegged at Rs 1,595 crore in the FY ’07, registering a growth of 24 over the previous fiscal year, with the entertainment segment contributing nearly 68 per cent of the total market in India.
Exports, mostly to US and Europe, accounted for more than 70 per cent of the revenues in 2006.
Giving his view on the tie-up, Gulshan Rai, Chairman and MD, Diamond Comics said, “India is a very big country and is manufacturing large number of children oriented products. In the present scenario, our characters can be used in multiple ways. We have heard much about Disney cartoons, Disney clothes and Disney stationary; now is the chance for the Indian comic characters to have their visibility worldwide through License India”.
According to Anupama Bindra, business head, License India, “The Indian animation industry is growing rapidly with about 300 animation companies employing 12,000 people and 3,000 freelancers in India. The potential of Indian character licensing, especially Diamond Comics characters, is great as people can easily recall these characters. We see tremendous potential in Indian character licensing industry and have aggressive plans to harness the same.”