'Samajwadi Chalisa' is already out, a Mulayam temple coming up in Uttar Pradesh to deitify the party leader. It was on November 22, Yadav's 74th birthday that the foundation was laid for a temple dedicated to him.
Commenting the new temple-trend in Tamil Nadu and Chalisa-trend in the north, a website post suggests, "Gods of heaven are propitiated by humans for personal gains. Dalits, who feel slighted by certain tenets of Hinduism, have found 'living' deities who may be beneficial to them and seem to have devised ways to propitiate them. After the 'new chalisa', all we need is a 'new Gita'. It could be called the 'Mulayam Gita' - a compilation of his utterances and mutterings."
It seems that our politicians have realized that the Chalisa-Temple mix can work as new political cult and create a stable vote bank. They have come to know the hitherto untapped potential of chalisa which is often chanted with a combination of concentration and devotion of the believers and works as a powerful tool of creating a deep faith. Social psychologists hold that collective recitations of verses develop belief -thinking and blind following, and Indian politicians have become the serious takers of this psycho-social technique.